Link with the media
Print media such as local newspaper, magazines, and online news sites always look for news especially from people within the community. Maintain a good relationship with local media reporters and keep in touch with them to know what they are looking for. Sometimes, you can simply connect with the reporters on Twitter.
Offer Quotes
Reporters love quotes and this is a very valuable backlink. Here are some ways by which you can find reporters looking for quotes: 1) HARO (Help a Reporter Out) is the name of a website where reporters send out requests for expert sources. You can sign up free and will receive an e-mail when someone is looking for an expert in your field. 2) Watch Reporter Hashtags on Twitter –Many reporters are found on Twitter these days. Twitter is a great medium to find sources for an article to cite. Some of the most popular hashtags are:
- #URGHARO – HARO hashtag
- #journorequest – Journalist request
- #prrequest – PR Request
Discover Local Bloggers
If you are looking for local bloggers, make a backlink analysis of local sites to search for the bloggers covering your niche. Try to figure out the topics they write on and if you think they can cover your business with the right pitch.
Websites to check backlinks
- local media
- hospitals
- local government
- libraries
Resource: Ahrefs – It is used to check backlinks of your competitors. It has both the free & paid versions.
Support Bloggers
Try to find the best local and industry experts for your nich. Once you are done with the research, write about those blogs to encourage your visitors to follow the blogs. Keep in touch with the expert sites and let them know what you want
Construct a Complimentary Business Group
A complimentary business group means a business that differs in services and products with other groups but share the same customers. You can refer your clients to them when they are in need of their services and vice versa. The goal is to become a “recommended vendor”.
Some complimentary business groups are:
- Wedding Planner
- Wedding Photographer
- Food Caterer
- Florist
GLBT Friendly
If your business tailors to or is supportive to the GLBT (Gay, Lesbian, Bi-sexual, Transgender) community, there are some websites and directories out there where you can cite your business.
Resource: GayFriendlyMarket.com
Pet Friendly
you own a pet-friendly business, there are some websites and communities out there, which will be glad to include your business for other pet lovers.
PetsWelcome.com – pet-friendly hotels & properties.
Disability Friendly
Some business organizations aim to devote themselves towards people with limitations. If your company is one of them connect with those organizations and get cited in their network.
- Blind Resources
- Deaf Resources
- Wheel Chair accessible
Languages Spoken
Some organizations deal with multiple languages or focus on helping people from different countries. If your company serves the same purpose, connect with the organizations having several language, country, and culture.
- Language associations
- Country associations
- Media outlets for that language