When Western products are transliterated into Chinese, the results can range from poetic to the metaphysical. For example, Nestle is translated as Que Chao, literally meaning Sparrow's Nest. And Heineken is translated as Xi Li, meaning Happiness Power.The Presurfer
When Western products are transliterated into Chinese, the results can range from poetic to the metaphysical. For example, Nestle is translated as Que Chao, literally meaning Sparrow's Nest. And Heineken is translated as Xi Li, meaning Happiness Power.The Presurfer