Social Media + Social Listening = SUCCESSFUL BUSINESS
Social Media today stands at a point where it has dug deep into every form of business that dwells in the market right now. Any and every business today requires more clients, connections, networking, customers, comments and feedbacks to become a successful venture.
Nowadays a new concept of "Social Listening" is gaining prominence. Be it marketing campaigns or customer service or even generating sales leads, Social media + Social listening is a crucial ingredient in making these happen flawlessly.
The art of establishing successful business collaborations, promotions and a stable and growing customer base always begins with Social Media + Social Listening. Both blend perfectly with one another to give your business the much needed "Oomph"!
What is Social Listening?
Social Listening is not an app, plugin, service or software. It is simply more logical than technical. It is simply a concept or rather art of awareness of mentions about your company, brand, and competitors or discussions that is relevant to your business. It's about studying a set of social data regarding your company, understanding them and using the data you collect to improve customer satisfaction and grow your sales.
Now you may ask what can you do with all these fancy statistics and data? There are only a few online services that actually work in helping you understand the implications of these social signals and furthermore build you a logistic model to grow customer satisfaction and sales for the future.
One great service that will help you with the same is Brand24. Let us talk more about Social Listening and how Brand24 can help you capitalize on it flawlessly!
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About Brand24
Brand24 is an online tool that gives you a reliable and affordable solution to track and engage online conversations relevant to your business in real time and create a successful business framework for the future. Numerous businesses over time have used it to measure effectiveness of your campaigns, boost customer satisfaction and sales.
It is an easy to use online tool that helps you get instant access to online mentions, grow customer satisfaction and sales. By online mentions, it simply means social signals and people talking about business, brand, product, competitor, industry and more.
Brand24 Highlight features
Brand24 relies on these following powerful features to make your normal business more sustainable and successful for the future. It has been particularly praised for its real-time social analysis which ensures you don't miss any signal even if you blink!
Take real-time action by discovering what people say about your brand on social media platforms. It easy, intuitive and allows engagement of discussions relevant to your company or service with just one click.
Take prompt actions to protect your company image by identifying sudden changes in the discussion volume. Instantly spot problematic issues before they escalate & hamper the potential chances of positive publicity your company is already receiving.
Gain new insights about your customers and get a better understanding of who is talking about your brand online, by analyzing buzz quality and quantity.
Make efficient and conscious decisions about who you should be working with by pinpointing your industry influencers.
Discover and analyze public sentiment and get a better understanding of customer attitudes, whether positive, negative or neutral about your brand and spot problematic areas which need immediate attention.
Automated PDF reports, .xls files, and infographics which you can use outside of the tool.
Discover changes in the quantity and quality of discussion around your brand. Customize your alerts accordingly, be it getting email or in-app notifications of negative mentions of your company.
Filter and narrow down your results by mention source, sentiment, number of visits, etc to focus on what is most important for you.
How Brand24 helps your business?
Brand24 is handled by a team of hard working analysts and experts who are always in the hunt for real time updates and signals regarding the clients they are working with. With the help of them, you get instant access to all the necessary data which are then combined together to form a model on how to make your business more successful.
Here are some crucial ways in which Brand24 can help boost your business through Social Listening just the way you would want it to be.
Social listening finds a very powerful and profitable application in the field of customer service. Find solutions to their problems and commend brands on good service as more and more people start to use social media as the place to make public complaints.
Posting a status on Facebook or Twitter is easier for fans rather than being kept on hold by an automated call center or waiting for ages to get a response regarding an inquiry sent via e-mail.
Timing matters when it comes to customer service and hence the key to successful customer service is to never make your customers wait. Social listening helps you collect public complaints and grievances as soon as they've been published, thus allowing you to react immediately.
You can always find potential clients through social media by using well-configured keywords for Internet monitoring. Traditionally every customer anywhere will ask for online opinions from friends and colleagues or search for advice and reviews on public forums before making a purchase decision.
Many users are always asking about recommendations for social media monitoring solutions online. Brand24 community manager then does a great job of interacting with these users and letting them know about Brand24. This is one of our best methods of identifying new leads and has one of the highest conversion rates.
Social Listening is indeed touted as the best solution for online marketing campaigns if you are looking to increase both social media outreach and user engagement. Such campaigns also aim at promoting your brand by encouraging people to share content with a dedicated hashtag.
Brand24 helps businesses design numerous campaigns that help successfully engaged their fans and amplify the effects of this by building strong relationships with bloggers and influencers.
More and more brands are getting in touch with their fans and clients via online discussions. Social media managers assigned for the brand's online activity and social outreach to start interacting with the audience once a user posts something on social media that is related either to the brand.
This is a great way to increase customer engagement on the Internet and to extend your online reach. If your response is timely and intelligent you can easily catch your users' attention.
Consumers are always willing to share their opinions and reviews about the products or services they use. More than 90% of them do this through their social media profiles, exposing their reviews to a great deal of other consumers. This is also how they give suggestions and feedback on these goods and services. Thus, Internet is a powerful source of valuable customer insights.
Collaboration with social media influencers can bring you profitable results when it comes to promoting your brand through social media. However, they first need to be well convinced about the quality of your brand and grow a potential interest in your company or its value proposition.
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Social listening makes it possible for you to discover and get in touch with online influencers who are talking about your brand or a specific topic linked to your business. The Brand24 dashboard gives you access to information about top users who have enormous fan following and have posted any content about your brand in a specific period.
Brand24 Plans & Pricing
You can also sign up for a 14 day free trial for all of the plans and check it out in case you are not sure if their services are money. There are no hidden fees or credit card required. Visit their official website www.brand24.com to learn more about their features, specifications, prices and more.
CONCLUSION: Brand24 Review
The entire concept of Social Listening as seen a constant rise in use and importance as Internet is taking over the business world. This along with Social Media is giving social outreach of businesses a completely new dimension, which many people seem to overlook at times either due to lack of time or awareness.
Brand24 has taken to the scene with an objective of making Social Listening a play toy for businesses! It is easy to use with an intuitive dashboard.
Its ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles your team is managing along with competition tracking on social media.
If you are looking to take Social Listening of your business seriously, then Brand24 services are worth trying out!