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Social Listening is not an app, plugin, service or software. It is simply more logical than technical. It is simply a concept or rather art of awareness of mentions about your company, brand, and competitors or discussions that are relevant to your business. It's about studying a set of social data regarding your company, understanding them and using the data you collect to improve customer satisfaction and grow your sales.
For digital marketers promoting Small and Medium Businesses (SMBs), Brand24 offers a robust social media analytics tool that combines rich functionality with a clean interface for beginners.
For $ 49 a month, Brand24 has updated some features to keep them up-to-date with key reports. Unfortunately, some rapid price volatility, as well as data retention and social media limitations, are behind the winners of Editors' Choice, Sprout Social and Synthesio.
Now you may ask what can you do with all these fancy statistics and data? There are only a few online services that actually work in helping you understand the implications of these social signals and furthermore build a logistic model to grow Small and Medium Businesses and sales for the future.
One great service that will help you with the same is Brand24. Let us talk more about Social Listening and how Brand24 can help you capitalize on it flawlessly!
Brand24 is social media analytics and monitoring tool that lets you track your brand or product on the web. You can also use it to measure the enthusiasm for other brands, products or keywords in your niche.
In this test and tutorial, we focus on three key elements:
To set up initial tracking and use the platform to respond to brand advertising.
Use of the platform for finding unmarked opportunities, eg. For example, keywords and related hashtags.
Track your biggest competitors and compare their traction in social networks with yours.
- Social media automation
- Social media management
- Social media monitoring
- Brand building
- Improve awareness
- Increase reach
- Better engagement
Here are the key features of Brand24
- Discussion volume chart
- Marketing analytics
- Social insights
- Filters
- Mentions feed
- Influencer score
- Data exporting
- Sentiment analysis
- Topic Grouping
- Competitor Knowledge
- Social Search
- Collaboration Tools
- Alerts
See in real-time what people are commenting online about your business and products, or even about the industry your business belongs to. You'll have immediate access to comments and notes, as well as keyword catch, to see how the public perceives your business so you can respond quickly and take action, both in terms of complaints and compliments. , Taking appropriate action and decisions results in greater customer satisfaction, a better customer experience, and a positive outcome.
Recognize startup problemsIn social networks, the publication of complaints and problems has a domino effect and can quickly degenerate. With Brand24 feeds and alert tools, you can quickly identify and edit negative comments before they get out of hand. This shows its customers and the public that they always pay attention to their concerns. His quick response strengthens his brand's professional reputation and spreads quickly on social media.
There is nothing better than positively mentioning your product or business from influential people in social networks with a large base of followers and subscribers. All comments on your brand are multiplied by one thousand and are essentially free marketing that you can use. The Brand24 Influence Scorecard tracks and identifies influencers and gives you the opportunity to engage with them, collaborate with them and further promote their brand.
Identify the key drivers of your brandBrand24 provides you with tools to analyze the volume of discussions and mentions, measure the feeling, determine the scope, and understand the quantity and quality of all Buzz events around your brand. You get points and numbers that are meaningful so that you know exactly how they are perceived and can make improvements based on comments and requests from the public.
Get important analyzes and statisticsBrand24 offers 3 paid plans, with free trials.
Personal Plus ($49/month)
- 5 keywords
- Slack integration
- 50K mentions/month
- Sentiment analysis
- 5 users
- Updated every 12hrs
- Data analysis
- Mobile app
Professional Premium ($99/month)
- Opinion leaders
- 400K mentions / mo
- 10 users
- Excel file export
- 10 keywords
- Update every hour
- Data analysis
- Mobile app
- Slack integration
- Sentiment analysis
- PDF reports
- Extending limits
- Social Media Reach
- Live help
- Groups
- Social Media Reach
- 1 million mentions/month
- 99 users
- Real-time update
- 25 keywords
- Sentiment analysis
- Mobile app
- Slack integration
- Data analysis
- PDF reports
- Interactions
- Consultant
- Extending limits
- Live help
- Groups
- Opinion leaders
- Excel file export
Hootsuite is the industry leader in social media management. Hootsuite enables teams to collaboratively schedule posts, track brand mentions, manage conversations and distribute content across various social networks from one secure, web-based dashboard.
Hootsuite is the industry leader in social media management. Hootsuite enables teams to collaboratively schedule posts, track brand mentions, manage conversations, and distribute content across various social networks from one secure, web-based dashboard. Hootsuite's subscription-based pricing starts at $8.99 per month, with no upfront costs.
Hootsuite is the industry leader in social media management. Hootsuite enables teams to collaboratively schedule posts, track brand mentions, manage conversations, and distribute content across various social networks from one secure, web-based dashboard. Hootsuite's subscription-based pricing starts at $8.99 per month, with no upfront costs.
Sprout Social is an all-in-one social media management platform custom-built for business. With Sprout, you can manage your Facebook and Twitter profiles directly from the platform. Better yet, add Instagram to your mix and easily post and schedule images in addition to links and videos. The platform offers a suite of integrated report types that help you visualize your social media data and understand how your campaigns are performing. If you also use Google Analytics to track website referrals, simply connect the two tools and watch as Sprout pulls in all of these metrics into one place.
3. Brandwatch
Brandwatch is a consumer intelligence suite that helps brands make smarter, data-driven business decisions to improve brand value and customer experiences. This includes social listening and influencer identification software, surveys, and market research capabilities.
The company's cloud-based technology platform uses natural language processing (NLP) to analyze conversations from Facebook, Twitter, YouTube, Instagram, and more than 450,000 other sources worldwide. Brandwatch's core customer base consists of SMEs to global organizations, with a particular focus on B2C brands.
The consumer intelligence suite offers social listening, influencer identification, and market research capabilities for businesses to monitor how their brand is perceived by consumers across different communities.
Brandwatch's data analysts are experts in buzz volume analytics as well as qualitative sentiment analysis.
Both capacity-building and fully managed solutions are available. While the 'self-serve' option requires that users have some understanding of data analytics, Brandwatch's customer support team is on hand to help. The company offers both online and onsite training, as well as a free social listening report to give individuals and businesses a better understanding of the tools and how they can be used.
Brandwatch's Cloud-based platform is compatible with all major web browsers, as well as iOS and Android devices.
4. Agorapulse
Agorapulse is a Social Media Marketing and CRM package that helps agencies, business owners, and marketers to manage their Facebook page, Twitter, and Instagram accounts. Agorapulse includes many features such as custom audiences for each social media account, email tracking, Facebook retargeting pixel for websites, etc.
Agorapulse can be used to schedule posts on Facebook and Twitter. It will keep tracking the engagement of your post, which makes it better than most social media tools like Buffer or Hootsuite who don't offer this feature.
Agorapulse has a good content planner tool (by far the best) that can help you plan your social media strategy for weeks or months in advance.
Agorapulse has a very intuitive interface that is easy to learn. It will take you no more than 20 minutes to get started with Agorapulse.
Agorapulse is the only tool on this list that offers integration with Typeform, one of the best tools for creating polls and forms.
Agorapulse is relatively cheaper than most software on this list. If you are looking for a basic tool at an affordable price, Agorapulse should be your choice.
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The entire concept of Social Listening as seen a constant rise in use and importance as the Internet is taking over the business world. This along with Social Media is giving social outreach of businesses a completely new dimension, which many people seem to overlook at times either due to lack of time or awareness.
Brand24 has taken to the scene with the objective of making Social Listening to a play toy for businesses! It is easy to use with an intuitive dashboard.
Its ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles your team is managing along with competition tracking on social media.
If you are looking to take Social Listening of your business seriously, then Brand24 services are worth trying out! Dont miss these Brand24 Black Friday & Cyber Monday Deal 2022 | Get 30% Off.
Brand24 On Social Media
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