It has been years that Bottega Veneta treats their ad campaigns as an artistic expression. Instead of relying on the same photographer like many brands do, they involve every time a new one which leaves his mark on the collection. I've especially loved their Fall Winter ad campaign in collaboration with my absolute favorite photographer Erwin Olaf. For the this Spring Summer Campaign they have called in photographer Peter Lindbergh.
“This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” explains Tomas Mairet, creative director of Bottega Veneta. “There are few photographers who can convey the range of emotion and personality that Peter can.”
Check out video to learn more about the inspiration behind the campaign and the collection