Boosting Your Website’s Performance: A Guide

Across the world, businesses are increasingly migrating their investment and priorities into the digital realm. In the online and virtual world, it’s company websites that are by far the most important asset that any business can possess, and it’s these that this article focuses on primarily. After all, what can be more important for your company than the way it presents itself to the world online? Your physical stores or offices are limited by geography, but your websites can be found by anyone with an internet connection around the world - that’s over 4 billion people. Here’s how to boost your website’s performance for the future.

Think About Clicks

It’s a simple tip but a difficult insight to work into your website. The basic principle of good websites is to reduce the number of clicks required to help customers and web users travel from your home page to the point at which they’ll part with their cash. By reducing these clicks to two or three, you’ll be reducing the ‘friction’ experienced by web users – facilitating them to part with their cash on your site.

UX Principles

The above ‘clicking' principle is one element of a wider field known as ‘UX’ – or user experience. When web users visit your website, they’re not only viewing content and scrolling through your pages – they’re also having a design experience that they may enjoy, or that may repel them away from your site. UX is a holistic measure of how people interact with your website, and should be a principle concern for businesses looking to boost their website’s profile for the future.

Blogging

Next, consider how much content you’re publishing on your website. When was the last time your provided customers with an update about your services, products or offers? These can be published on an on-site blog in order to help your website garner more customers and web traffic. Find out how to grow website traffic through cutting-edge digital marketing techniques in order to form a sound strategy for maximizing the effectiveness of your website’s content into the future.

Sound Hosting

Your website is hosted by an internet service provider, an organization that takes a little money from you in order to keep your servers up and running, ensuring your site is never faulty, overloaded or brought down through malware and other blocking or overloading issues. Paying for a reliable and trustworthy host is an excellent way to maintain your site’s security in an age when data breaches and leaks, as well as poor web performance, can drive custom away from your business permanently.

Visual Features

Websites may be skeletal structures at their heart, a blueprint of sales pages and information pages, but on the surface you want it to look wonderful in order to impress your customers with the design ethos and branding that you’re looking to promote. Sit down with some designers and creative individuals in order to plan your next website revamp, helping you to create a website that bursts with color and energy for customers to lap up.
These five tips will help you to dramatically improve the performance of your website for the end of 2019 and long into the future – boosting sales and profits as a result.
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