Blooming Hell! Camden Town Brewery Welcomes Spring with New Citrus Lager

By Djridings @fivethingsnow

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Spring is on the horizon, so at Camden Town Brewery, we're getting ready for balmier weather and our latest seasonal beer, Blooming Hells. This limited-edition spring lager is inspired by British Springtime; come rain, shine and bloom.

Brewed using fruity southern hemisphere hops from New Zealand, South Africa and Australia, Blooming Hells is crisp and fresh with citrus and fruit-salad aromas - the perfect accompaniment to the season of Spring.

However, we wouldn't have blooms for Blooming without British bumblebees. Over the last 80 years, bumblebee populations have decimated due to a reduction in wildflowers that they need for food and shelter.

So, we're doing something about it by supporting the Bumblebee Conservation Trust. Every four-pack of Blooming Hells at your local Sainsburys contains a wild flower seeded beer mat you can plant in your garden. We're also donating 20p to the charity from