I had heard about these products before going to Copenhagen, but it was there that I became obsessed with their whole purifying concept when I had the chance to drink water from a jug that had a stick of White Charcoal. The water tasted so fresh and pure, I became a believer instantly. Sort of Coal is a pioneering Danish company with a particular passion for White Charcola—an extraordinary material with the superb capacity to naturally purify air, water and body. With it as a central element in all of their design, they combine traditional Japanese craftsmanship with functional and beautiful Danish design. So if you're thirsty for a healthier lifestyle combined with environmental awareness and natural beauty, this is an easy way of starting anew. Their line also offers air deodorizing and humidity controlling products as well as entirely organic and natural body products. Of course, I brought back a Kishu Binchotan (water purifying stick) and have been using it since then... and I love it. Ok, have I converted you yet?