The craziest shopping day in the world will come in a month; Black Friday marks the beginning of the Christmas season sales not only in America. In this article, my friends and I will share Black Friday push ads tips with you.
According to Forbes, Black Friday brought about $6.2 billion in online sales and 23.6% of growth over the last year. Online shopping is the rescue for all those who hate long lines, fights in stores and the lack of parking spaces.
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So, what are the best strategies to follow?
You can send reminder push notifications a few days before Black Friday to give users a chance to prepare wishlists for friends and family.
The most important thing you need to know:
With the help of the push ads, you can create user engagement, boost conversion rates and create urgency. Black Friday's philosophy is built on ''Get a limited amount of goods for a huge discount in just a few days''.
Then, you should ensure you push ads that are customized to the user's location and language. The study of a CleverTap proved that such ads have higher CTR.
Other studies proved Emojis also help to increase conversions over the Black Friday weekend.
Throughout this, do not forget about A / B testing! You never know which approach will work best, so we recommend creating several creatives, testing them and using only the best ones.
Take a look at the examples below
Over To You : Best Black Friday Push Notifications Practices2019
Finally, remember when working with push traffic, you should not spam users with "one size fits all" messages and fake promises. Good luck!