This Bitmedia review will dissect Bitmedia to its core. Is it the best Crypto ad network? Can it get you the exposure you need? What are the minimum requirements? Who can run/publish ads?
All of these and many other questions are what I’ll answer in this piece.
If you’re someone who needs traffic/visitors from the crypto industry, this piece is for you. If you’ve got a website in the Crypto/Blockchain industry, you can monetize your platform using Bitmedia as well.
Let’s get started then?
Bitmedia Review: What is Bitmedia?
Bitmedia is the combination of “Bit” and “Media”. Bit here stands for Bitcoin (or Cryptocurrency to be more specific) and “Media” stands for ads.
Hence, in simpler words, Bitmedia is a Crypto ad network. It lets advertisers buy ad-space and exposure in the crypto space. Publishers can make money by offering this ad-space and exposure if they’ve a Crypto platform to offer!
Bitmedia basically acts as a mediator between the two parties. It makes finding, connecting, running and automatic your ads easier.
Here’s an overview of the platform:
- Website: https://bitmedia.io/
- Pricing model: CPM + CPC
- Supported ad formats: Text/Images/Responsive ads/HTML 5 ads
- Targeting: Very advanced and specific
- Minimum payment: No minimum requirement
- Payment modes: Crypto + fiat
- Minimum withdrawal for publishers: $20.00
Let’s get a closer look then?
User-Interface
So, is Bitmedia easy to use? In my opinion, yes. Obviously, you do not have to take my word for it.
I created a new Bitmedia account to show you exactly what you see when you login for the first time. This would make sure you can follow this Bitmedia review with ease and our screens match.
Here’s the welcome screen you see once you login:
At the very top, you’d see your dashboard, campaigns, ad groups etc.
Below that are your ad-stats. I love how detailed these are. You get the exact amount you’ve spent, CPM, CTR, no. of clicks/impressions and every other piece of data that’s important.
Then there are graphs. These show you your performance over time for ad-spend, impressions, platforms, ad groups, creatives, countries etc.
I do like the fact that it doesn’t overload us with information. Only the most important data is shown without a lot of clutter or confusion.
This also means it’s newbie friendly and can be used with ease even if you’ve 0 previous experience.
One-click CPM /CPC choices
Bitmedia is both a CPM as well as CPC crypto ad network.
This means, you can choose to pay either for each 1000 impressions, or for per click.
I like the fact that selecting this is a one-click step and is showed each time you set a new ad campaign.
The option is pretty straight-forward and doesn’t really need any special skills, does it?
Ad limits
Of course, unless you’re a billionaire, you’d want to limit your ads, wouldn’t you?
This would keep you from suddenly emptying out your entire account in a single day or even hours!
Setting this up too requires just a single click.
While setting up the ad-campaign, you simply choose how much you’d like to spend per day.
3 different types of targeting
This is a feature that makes Bitmedia easier as well as more effective.
So, there are 3 ways you can select your target audience.
- Place Everywhere: If you select this, your ad is shown on all sites that Bitmedia has access to. It’s the most expensive and most diverse targeting, but also offers you the most exposure. In my opinion, it’s not the best way to go unless you’re Elon Musk and have unlimited wealth.
- Advanced Placement: This I believe to be the best way to target ads. It lets you customize your ad completely to your preferences.
- Package placement: This is one of the most unique features I’ve seen. If you select the package placement option, Bitmedia does your job for you. You get to choose a business category. Bitmedia then places your ads on the best possible sites and sources depending on your category. This of course is a bit more expensive than manual ad placements.
Very advanced and specific ad-targeting
Let’s see what customization options you get if you select to manually set your target audience?
- Language: The first option you get is for language targeting. You can select specific languages to only target visitors who’re browsing websites in those languages.
- Geo settings: You can select a “region” (North America, Europe, Africa, Asia etc.). All the countries from the region are then added to your target-country list. You can then deselect any countries you’d like to skip.
- Exclude countries: You can obviously mark the countries you don’t want any traffic from.
You can also choose the exact devices you want to display your ads on.
Bitmedia is capable of showing ads on nearly all mobile operating systems. This include Android, iOS, Windows and other systems.
Of course, the same holds true for computers and desktops as well. As the screenshot above shows, you can display your ads on Windows, macOS, Linux and others.
This sure is pretty detailed and specific, isn’t it? Let’s look at some other options that Bitmedia offers?
Additional discounted countries
This too is a targeting feature but it’s pretty unique and hence deserves its own unique section.
You can choose to pay X% from your initial bid for “additional countries”. E.g. if you select 5% from your initial bid, then you’d get additional traffic even from countries you’ve not selected at 5% of your initial bid.
E.g. if you select only 1 country (e.g. USA) and set your per-click price to $1.00, and you set “50% of your initial bid” for other countries, you get traffic from all other countries at $0.50.
Ad rerun
If you’ve run ads before, I’m sure you know what this is. If you’re new, let me explain.
So, you can choose the no. of days after which you want to display the same ad to the same visitor.
In other word, it’s the gap after which the ad is re-displayed to the visitor.
On Bitmedia, you can set the lowest re-run time to 1 day and the maximum to 3 days. Of course, you can turn this feature off entirely.
Budget Pacing
This is another “cruise-control” feature that I’m in love with.
You can enable “budget pacing” for your campaigns. Once enabled, your budget is spread “evenly”.
What this means is, if your budget is $100.00 you won’t go through all of it instantly even if there are potential display sites.
Rather, ads are spread so that each hour you only spend X amount of money. Once this limit is reached, your ads are paused and then it’s resumed in the next hour.
Obviously, this limits your exposure but saves your money. Also, this is available only if your daily budget is >$50.00
Control the no. of impressions (frequency capping)
No one remembers your ad or probably will even click on it the first time! This is why repetition (healthy repetition, within control) is important, isn’t it?
On Bitmedia, you can control your impressions based on the total no. of impressions, per day/3 days/per week.
This lets you select how many ads, in how many days should be shown to the same visitor.
You can also set this limit either for the entire group, or for individual ads.
VPN-control
The exact region of a visitor is extremely important with ads, isn’t it?
Bitmedia knows this and hence lets you disable VPN users. This makes sure you don’t display your ad to a user from Bangaldesh who’s maybe using an American IP address. Of course, this applies to all countries and all VPNs and not just to Bangladesh or the U.S.
Package placement customizations
Remember the “packages” I mentioned earlier? So, the customization options are exactly the same that you get with the manual placement options (discussed above).
The only options that differ are the following:
As is clear, you select the category/niche/traffic-type you’d like to advertise to. Current options include:
- All premium: The top-performing websites
- NFT sites
- Exchanges
- Gambling sites
- Brand awareness sites
- And finally, the all premium extended sites which gets you the most exposure and is the most expensive.
4 primary ad-types
So, what types of ads can you show on Bitmedia?
There are 4 primary ad-types that are currently allowed:
- Text ads
- Responsive ads
- Image ads
- And HTML5 banners.
You can of course customize each of these ads further.
Headlines, descriptions, CTAs etc. can be set for each type depending on the ad-format.
Custom UTM builder
Okay, this isn’t a “wow” feature but still is a feature that deserves a mention.
When creating your ad campaign, Bitmedia lets you build your own UTM.
You can specify your campaign name, medium, source etc.
This of course would let you track your campaigns better.
Payment policies (accepted payments/minimum limits)
So, which payment modes are available and can be used?
Bitmedia accepts both fiat as well as Cryptocurrencies.
When paying via Cryptocurrencies, you can deposit BTC, ETH and USDT. Cards too can be used.
There’s absolutely no minimum limit when using Cryptocurrencies! When using fiat though there’s a $100.00 minimum requirement.
If you’re a publisher though, withdrawals are only allowed via Bitcoin. The minimum threshold is set pretty low at just $20.00
Bitmedia Press Releases
On top of ads, Bitmedia also specializes in Press Releases.
You can get your PR published on some of the biggest names in the industry!
As the snapshot shows, there are two packages you can go with.
I personally am not a massive PR-fan. However, given the sites being offered, I’ll admit I’m curious if not elated!
That’s not all! I’m pretty sure you’ve got a page on Tiktok, Telegram, Twitter, Twitch or maybe Youtube?
Bitmedia can help you become an influencer with its influencer marketing packages as well!
24X7 live-support
This is one of the most impressive features on this Bitmedia review. Not because live-chat is a unique or new feature. But, because most other ad-networks do not offer this.
So, Bitmedia has a live-chat that’s available 24×7. The chat isn’t just a gimmick. It’s actually responsive and you can always connect to the support staff.
Moreover, the “quality of answers” is what really impressed me. The answers were always direct, detailed and understandable.
It may not seem like much but I’ve been in touch with enough support reps to know how rare this is.
Bitmedia review- Final verdict
Let’s sum this Bitmedia review up then? So, is Bitmedia the best Crypto ad network in the industry? That’s debatable and I haven’t tried all its competitors so I wouldn’t make a baseless claim.
However, as an individually audited Crypto ad network, Bitmedia impressed me on more than one occasions.
The extremely easy UI and ad setup, very advanced controls, no minimum budget and everything else is a green flag, isn’t it?
It also takes care of your PR and other promotional materials (yes, even graphic ad-creatives).
Bottomline? There are almost no major downers with Bitmedia. Sure, it has room for improvement but what’s being offered is already pretty decent.
Hey, don’t take my word for it! Don’t spend all your time on this Bitmedia review either. Go check it out and see if it fits your bill of requirements?