And what could shape everyday life more than a bucking bronco?
Okay, don't answer that. Just read on.
Let's get to Brendan Walker's Thrill Laboratory, which "is dedicated to the practical pursuit of creating, producing, and examining new forms of thrilling experience." Walker claims to be "the world's only Thrill Engineer."
Walker has teamed up with Computer Science PhD student, research associate and mountain (yes, mountain) unicyclist, Joe Marshall, to develop the Broncomatic. This isn't your ordinary bucking bronco, this baby gives you "computer controlled adaptive bronco rides" that are operated with fancy-named software and hardware like Broncomatic Integrator and MindMedia Nexus sensors and ubiquitous computing. You just know, with terms like that, that it simply has to be interesting. Even if you don't know what it all means.
So I'll try and explain it to you. The Broncomatic uses biofeedback to determine how hard it bucks. Specifically: the faster and harder you breathe, the faster and harder it bucks! Cool Hand Luke could have stayed on it for hours; Basil Fawlty may have had difficulty getting on the thing.
This is just the latest adaptation in what appears to be an ongoing project. Here's their first experiment, where they let people control it, before handing it over to the computer. It'll be fascinating to see where they take it to next:
You can read more details here.