For some of us, BHS is likely to conjure childhood memories of shopping trips with mom. However, in recent years, BHS has been given a boost, restoring its status as a family favorite. Whilst great value products are at the center of everything they do, a dash of contemporary style adds to the customer experience. 2014 is going to be an exciting year for BHS, with new ventures yet to come.
The new collection is clean and simple. The texture and fabric, color and print, are all beautifully explored this season in womenswear to create a collection of contemporary femininity that is sophisticated and wearable. Prints from a far field and closer to home offer something for the bold and something for the traditional. Ikat, zebra, and tribal in monochrome juxtapose digital floral prints in watercolour blue on white palettes.