In all honesty, I'm usually turned off by places that go out of their way to actually create a scene - typically the reason doors go unmarked. And when I read that Betel, the new upscale Thai restaurant in the West Village, had fallen prey to the unmarked door, I was a little disappointed. Nevertheless, scenes will always spark my curiosity - especially when they are so close to home - and I at least wanted to be the one to judge. Now, the big question is - is an unmarked door still an unmarked door when you walk by it and the man in front of it asks if you are looking for Betel? This inviting gesture immediately set Betel in an unmarked door category of it's own. It's amazing how far manners will take you. I like to think that Betel, instead of trying to be exclusive, is actually trying to be more personal - have a human welcome you, rather than a heartless sign.
There is still no denying that Betel is a scene right now so just be prepared for it. But, I just want to remind you that is not always a bad thing. I will take a welcoming scene any day over places that deny you even when calling exactly one month in advance at 9:01 am (Minetta Tavern...ahem). There is no secret code or phone line to make it through these unmarked doors. If you get there before or even during the rush as we were lucky enough to, you may even be seated right away. If not, you may have to wait a bit, but only while enjoying a fancy cocktail at their very comfortable, large bar. The communal table that takes up the middle of the restaurant is yet another gesture that encourages mixing and mingling so don't be shy if you end up dining with a few strangers. Even though this place is all about the sharing, the space is all that you will have to share with them.
With such a buzz in the air, there was certainly pressure for the food to me
While the crowds are not dying down any time soon at Betel, a meal here is still very probable. This really is the best kind of scene - one where you can enjoy exotic cocktails, where you can feast on delicious cuisine, and where you can get the door pointed out, opened, and even held for you. And when the crowds do start to die down, the excellent setting and food will still be right there with you.
Betel
51 Grove St.
New York, NY 10014
(212) 352-0460
websiteFOOD RATING (Out of 5):