The International Football Federation (FIFA) declared that its virtual ecosystem, “FIFA World,” is now available in the Roblox metaverse. It wants to get more people interested in football by giving them games, immersive experiences, and special rewards.
In a press release, FIFA said that the release of the virtual world in Roblox is in preparation for the 2022 FIFA World Cup, which will be held in Qatar.
The statement added, “As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.”
— FIFA.com (@FIFAcom) October 12, 2022
FIFA and @Roblox today announced a new ground-breaking partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment that celebrates the power of football.
FIFA Chief Business Officer Romy Gai announced, “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”
FIFA has shown attention in the metaverse in the past. It sent the United States Patent and Trademark Office (USPTO) a new patent application at the end of July to register the 2026 World Cup in the metaverse and virtual sports products.
As per Gai, “FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”
More World Cups will be covered by FIFA in the metaverse
The FIFA World is also set to play videos from the huge library of FIFA+. Along with exciting things happening in-game, the metaverse could also make it possible for stars like Pedri and Lena Oberdorf to show up in a unique way.
In the release, FC Barcelona star Pedri also talked about how happy he was. “It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”
With today’s launch, FIFA World promises to grow and become a celebration of FIFA’s best tournaments, like the FIFA Women’s World Cup 2023.
FIFA released its “FIFA + Collect” platform in September of last year. It is based on the Algorand blockchain and will be available by the end of September. It will have art from the World Cup and the Women’s World Cup, as well as pieces of soccer history.
FIFA
— FIFA World Cup (@FIFAWorldCup) October 12, 2022@Roblox = FIFA World!
Play skill games
Earn rewards
Watch amazing football content
Hang out in social spaces
Experience the free-to-play FIFA World on @Roblox! pic.twitter.com/rocT9Cx5bv
Christina Wootton, VP of Global Partnerships at Roblox, said: “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to FIFA’s top sporting events year round.”
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