A few weeks back I noticed a post on the New York Times small business blog about hiring. In that post, small business owners were lamenting the fact that even with current unemployment rates they still had a tough time finding qualified workers. In fact, one owner said if you were an online marketer you could pretty much write your own ticket.
Right after I read that article my friend and freelance writer Aniya Wells sent me this guest post about courses on online marketing at MIT. I’m not saying we should all dump our careers to become online marketers, but if you’re interested in doing more online marketing for your business these might be good classes to consider! – B.
3 MIT Open Courseware Opportunities for Online Marketers
There are so many ways to go about marketing and promotion online. From establishing a social media presence to keeping up to date with the latest SEO techniques, online marketers have to deal with an ever changing landscape of user-drive content and experiences. Because the use of the internet has such a fundamental human element, those of us who market online can never stop learning about humans, what makes them tick, and how they use technology.
The only problem is, learning in any kind of structured way takes time and a big financial investment. Luckily, marketing professionals can look to the newest forms of technology to learn in their free time in ways that will actually work with a modern schedule. That’s where opportunities like the Open Courseware classes from MIT come in handy.
Here are some great basic courses that any marketer can use to learn more about the fundamentals of online marketing in a new world.
1. Introduction to Media Studies at MIT
This is a basic introduction to media in all its forms. Students will examine modern media from political, economic, social and cultural perspectives. They will explore how media affects society and how society affects media.
2. Introduction to Social Psychology
If you didn’t take a course in social psychology while pursuing a marketing degree, there is no better time than the present to learn as much as possible about how human interact and think in a social context. This course will explore the fundamentals of social psychology, and students will examine the psychology involved in groups and societal constructs.
3. New Media Literacies at MIT
For anyone looking to get an overview of the newest forms of media interaction and a peek into what we can expect to happen in the world of media to come, this is a great place to start. This course covers all forms of new media, from gaming, to collective intelligence to social networking and examines how these forms of media will shape human history.
Aniya Wells is a freelance blogger whose primary focus is writing about online degree programs. She also enjoys investigating trends in other niches, notably technology, traditional higher education, health, and small business. Aniya welcomes reader questions and comments at aniyawells@gmail.com.