Have you taken action and written blog posts on the topics that I listed on my previous posts “10 Wedding Planner Blog Topics” and “10 More Wedding Planner Blog Topics” ?
Or, are you struggling because you don’t feel like you can write.
With so many brides getting their information about wedding planners online, you have to be able to express yourself well in writing.
Here are 5 tips for writing content for your sites:
1. Think about your reader
Knowing who is going to read what you are writing will help you determine how formal your tone should be. Writing to appeal to a trendy, young bride is very different than writing to a bride who is an attorney. Make sure your writing style and content suits your audience.
2. Brainstorm
Put all of your thoughts and ideas down without any editing. If you try to write perfectly as soon as you sit down at your computer, you’ll lose momentum and it will take you longer to finish.
3. Write a draft
Review your brainstorming notes and put them into clear, concise sentences.
4. Edit what you have written
Read what you have written and make sure your reader will find it easy to understand. Most brides don’t have the wedding planning expertise that you do so take the time to explain terms they might not know. For example, even though “groom’s cake” and “sweetheart table” are common wedding terms to you, not every bride knows what they are.
5. Proofread
Correct any errors in spelling or grammar before you post. If you have posted and you find that you have made mistakes, go back into the site and change them.
Your writing doesn’t have to be perfect, nor does it have to be lengthy. You just want to convey to brides that you are a professional wedding planner who can communicate clearly, which will make it easy for them to work with you.