Beauty News: Nicole by OPI Partners With Kellogg’s Special K On Nail Lacquer Launch

Hello Gorgeous! Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s Special K to launch three custom nail lacquer shades for its “Shine Brighter” campaign. The campaign inspires women to be their best selves–healthy, confident and positive, to look better, feel better and shine brighter.

“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s consumers for a second time because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP and Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”

The three custom shades include: Challenge Red-y (creme red), Live in the Momentum (creme blue) and My Sol Shines Brighter (creme coral). Shoppers will have the opportunity to receive free full size bottles of Nicole by OPI nail lacquer by signing up for Kellogg’s Family Rewards Program and entering codes from specially marked boxes of Special K products, while supplies last.

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers–Live in the Momentum and My Sol Shines Brighter.

Nicole by OPI signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries and Chocolatey Delight).

Nicole by OPI formulas are long-lasting, fast-drying and salon quality. This promotion will be available April 2014 in the U.S. where Special K products are sold.

Stay Gorgeous!

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