#BeardsInColor: Did Shea Moisture Steal Their Panty Melting Bearded Bae Idea?

shea butter
Did Shea Moisture Steal From #BeardsInColor
If you’ve been on Tumblr and Twitter over the last few months then you’ve seen a thing called #BeardsInColor, a photo series featuring bearded men in front of single-colored backgrounds. It’s a simple yet effective concept that showed off beautiful blackness. Well, in the last 24 hours, Shea Butter made waves by giving us black men. With beards. In front of colored backgrounds. Twitter took notice.

This just lets me know I’m on the right path #BeardsInColor pic.twitter.com/xURqDYRL0e
— Barry Gordy (@branfire) November 2, 2017

One of the creators, @Branfire, had an explanation and timeline of how it went down. Take a look at the similarities and explanations and tell us what you think.
Don’t let those beards make you forget why everyone canceled Shea Moisture in the first damn place…

Source: #BeardsInColor: Did Shea Moisture Steal Their Panty Melting Bearded Bae Idea?

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