Companies are always looking for new ways to reach customers, from mailing lists to exhibitions. The more customers you can reach, the more profit you can make. It’s pretty simple and necessary.
Some of your regular customers may retire or go out of business. You’ll need to be prepared and fill your pipeline.
This guide will teach you six easy ways to reach and attract new customers.
Some of your regular customers may retire or go out of business. You'll need to be prepared and fill your pipeline. #InspireToThrive
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Encourage People to Join Your Email List
Ask your customers to sign up for your email newsletter. After a few days, you can send out a sale or promotion. This is great because the more emails you have stored, the easier it will be to reach new customers!
As an added bonus, ask people if they would like to share their contact details on your website as well. This way, when they refer their friends to your company, you can get even more customers.
It’s not that hard to create an email list. In fact, many people will sign up for newsletters and promotions without much coaxing. You could try ads or mention them in your blog for added appeal.
Start a Blog to Attract New Customers
Most blogs are free to set up. Get yourself a blog domain after picking your blog name. Then, edit your main page with some relevant information about your business or industry. There’s no need to be fancy – if you have something interesting to say, that’s enough!
Most people that visit your blog will be interested in what you have to say. That means they’re potential customers.
If someone is about to buy from you, they can always leave their phone number or email address for you to contact them later.
Most people that visit your blog will be interested in what you have to say. That means they’re potential customers. #InspireToThrive
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Create an App
With some spare time and some basic coding experience, you can create an app for your business. In fact, these days you don’t even really need coding experience.
Check out this blog post on Monday.com for more information on no-code app development. An app will allow you to reach customers that wouldn’t normally visit your website or social channels.
An app will allow you to reach customers that wouldn't normally visit your website or social channels. #apps
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Encourage Reviews to Attract New Customers
Reviews are gold to e-commerce companies. It’s estimated that Amazon makes around 40% of its sales from repeat customers based on positive reviews alone.
Encourage people to leave a review by offering them a reward or discount code for your store. Then, other customers will see these reviews and buy your product or service.
Encourage people to leave a review by offering them a reward or discount code for your store or business. #InspireToThrive
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Ask for Referrals
When a customer is happy with your product, ask them to refer you to their friends and family. You can make this easier by giving them free things like a discount code or gift certificate.
Use it as a reward for referring someone. This is a great way to attract new customers through your existing customer base.
And of course, be sure to promote the referral online as well like this example below:
Sharing Client #Testimonials for IRIS GST
This one is by our Client Tejaswara Rao, L & T Valves #gst #gstreturn #gstsoftware #einvoicing #review #feedback #customerfeedback pic.twitter.com/ogRTsis8ll— IRIS GST (@IRISGST) August 26, 2021
Conduct a Survey or Poll on Social Media
You can write a funny or interesting survey or poll on your Facebook page or other social channel and watch as it spreads like wildfire. You’ll also reach new people who haven’t been following you yet.
Plus, they’ll enjoy your page more because they see fresh content regularly instead of the same old stuff. This survey or poll is a great way to get potential customers to engage with you.
You can then contact them via email, Facebook messenger, or even phone call if they entered that information.
How Do You Attract New Customers?
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
So don’t get discouraged if it takes a while to attract a new customer.
What other ways do you use to attract new customers? I’d love to know more in the comment section below.