Check this out:
What if your public viewing took place where you work, festooned with banners blaring your employer's corporate brand identity and there was a big, striking statue of you doing your job? (Picture a huge sculpture of you frowning at a spreadsheet on your monitor.)
Because when you break it down, that's what's happening here. A statue of Béliveau doing his job, flanked by his employer's logo. And there's his casket.
Maybe flowers arranged to depict your business card.
If you replace the Habs' logo with, say, IBM's, then it starts to feel very '1980s Japanese business culture,' doesn't it?What a weird culture we're doing here.