And why am I telling you all this? No, I'm not surreptitiously trying to sneak some advertising into my blog. One of my artworks, Winged Torpedo, has been selected to feature in the series. I've not yet received an actual bottle (when it does arrive, resisting the urge to drink it may prove difficult) but here's what it will look like.
To give you a bit more insight into the goings on at Collective Arts here's some info and a video that I lifted from their site -
“Collective Arts Brewing is a grassroots craft brewer based in Ontario that aims to fuse the creativity of craft beer with the inspired talents of emerging artists, musicians and filmmakers. Matt Johnston and Bob Russell founded Collective Arts Brewing on two beliefs: The first that creativity fosters creativity. And the second, that creativity yields delicious pints.
Each of our beers is a work of art. On the inside, we proudly brew some of the most well-crafted beers with the help of our brewmaster, Ryan Morrow. On the outside, we feature limited-edition works of art by artists and musicians that change every few months. Added bonus? Through the augmented reality technology of our partner Blippar, all labels come to life through the free Blippar mobile phone app. Simply scan the label to hear the music, see the videos and view artist bios.”
And just in case you are viewing all of this on a tiny, hand-held device, and would like to check out some of the finer detailing in my Winged Torpedo design then here's a closer look at the label, which can also be viewed on my page at the Collective Arts Brewing site.