The Web3 companies are merging their technologies to encourage wider adoption of blockchain-based attendance tokens, that have already embraced by brands such as Christian Louboutin and Kenzo.
Arianee, the Paris-based Web3 platform for luxury and fashion, is partnering with POAP Studio to bring digital proof of attendance to the mainstream.
From now on, brands using the Arianee NFT platform – that involve YSL Beauté, Moncler, IWC and Breitling – can mint POAPs (Proof of attendance protocols) via their existing wallets at no additional cost. So far, POAP and Arianee were basically dividing the audience for these attendance tokens.
Pierre-Nicolas Hurstel, CEO and co-founder of Arianee, says: “We provide brands with our tech to tokenize many things, not only products, such as membership, participation, engagement. But, considering participation, there is one protocol which is the best in the world: It is POAP. Thus, we asked ourselves: How can we let our customers easily enter POAP?
Until now, people who claimed a POAP but didn’t have a wallet had to access their email address. The POAP was basically reserved for them through email until they set up their wallet and could claim it. Under this new collaboration, Arianee’s tech lets the customer to both view the POAP and create a wallet address, using the same link.
Meantime, the POAPs will be enhanced with Arianee features, like scheduling and messaging. “Like awesome POAPs,” stated Sebastian Orellano, who co-founded POAP Studio with Lucas Verra and Thomas Mulder.
POAP has partnered with brands involving Kenzo (whose customers could use tokens as proof of attendance at a pop-up in Japan in August), Vogue and Christian Louboutin. But, as it is the most well-known proof of attendance provider, it has yet to reach mass adoption. “Our process still needs improvement. We are Web3 developers”, states Verra. “Actually, many customers still don’t have a wallet. Our integration with Arianee, that directly creates a wallet, is a step towards the arrival of the next billion users.”
Verra mentions that people are now more familiar with the concept. At a Christian Louboutin event at the Eiffel Tower in September, some guests informed him that they had a POAP, he said. We have seen a massive change in a year.
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