Bandai America Celebrates The 20th Anniversary of The O.G. Tamagotchi with U.S. launch this Fall
This year marks the 20th Anniversary of Tamagotchi in the United States and to memorialize the occasion,
'90s kids hoping to relive their childhood can now do so in full glory with the return of everyone's favorite digital pet, Tamagotchi!Bandai America is releasing a smaller version of the device in limited quantities on November 5, 2017.
Awakening and evoking nostalgic feelings from the mid-to-late '90s, this smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released.
"For many Generation X kids, the Tamagotchi device can be considered America's first and favorite digital pet," says Tara Badie, marketing director for Bandai America. "The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style. It's such an honor to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations."