Amber Valletta in the H&M Conscious Spring 2014 Campaign

Spring 2014 Conscious campaign starring 90s icon Amber Valetta and the EVER Manifesto designers. Wearing the collection of sustainable materials including Tencel, polyamide and hand-drawn prints; the women charm in the fashionable designs. “H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labeling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development. The Clever Care labeling gives customers tips for cleaning their clothes with less of an environmental impact.