Amazon.in Ties-up with Make-A-Wish India

Posted on the 07 November 2015 by Jyoti Arora @Jy0tiAr0ra

Gifts are fun. However, selecting a good gift can be a pain. There's always a fear of giving something that the receiver won't like at all. In such situations Gift Cards that allow the receiver to purchase a gift of their own choice can prove very handy.

It is no secret the Amazon Gift Cards especially are very popular. They allow the gifter to easily send a gift voucher using which the receiver can buy anything of their choice using the money specified in the voucher. Purchasing a product using the gift card requires no extra verification. And these gift cards aren't just handy, they are lovely too. As of now, Amazon.in gift cards are available in over 450 designs related to about 35 different occasions. And they are available in 9 Indian languages. Besides the electronic gift cards, physical gift cards can also be purchased from amazon.in with a free delivery to the recipient.

Still, it might be that Gift Cards aren't yet as popular in India as they are in some other countries. To increase their popularity in India and to make the gift cards even more fulfilling experience, Amazon.in has tied up with Make-A-Wish India.

Make-A-Wish India is an NGO dedicated to fulfilling the wishes of those children who have been diagnosed with a dangerous medical problem.

As per the association between Amazon.in and Make-A-Wish India, Amazon.in will donate Rs. 5 to Make-A-Wish India for every gift card bought on amazon.in. The denomination of the card does not matter. Whether you buy a 50 rupees gift card or of 500, amazon.in will donate 5 rupees for every gift card bought.

Talking about this, Srinivas Rao, Director Payments, Amazon India said, "We are excited to associate with Make-A-Wish India which has done commendable work in fulfilling wishes of these courageous children. Amazon.in will donate INR 5 to Make-A-Wish India for every Gift Card purchased by customers on our platform. With this initiative, customers can now gift a smile to children while gifting their loved ones the choice and convenience to buy anything they love on Amazon.in."

Deepak S Bhatia, CEO, Make-A-Wish India said, "We are extremely thankful to Amazon.in to partner with our cause, especially to all its customers who are looking to buy Amazon.in gift cards this festive season. Every year we grant at least 5000 wishes. With the generous support that this initiative will generate, we hope to have an increment in the number of wishes that we grant. Visitors on Amazon.in can now join us in our initiative of granting wishes with just a click."