Amazon is entering the portable fitness tracker market on a large scale with its new product Halo.
Halo is a health and fitness tracking wristband that works with a smartphone app and subscription service. To stand out from the crowded world of fitness trackers, Halo offers a range of artificial intelligence health features, including the ability to measure body fat, analyze your tone of voice, determine how certain conversations can affect stress, and more .
"We are leveraging Amazon's extensive expertise in artificial intelligence and machine learning to provide a new way for customers to discover, adopt, and maintain personalized wellness habits," said Dr. Maulik Majmudar, Senior Medical Officer at Amazon Halo, in Amazon's announcement. "Health is much more than the number of steps you take in a day or the number of hours you sleep."
The AI features are perhaps the most intriguing part of the Halo. You can measure and track your body composition using Halo technology, including creating a personalized 3D model of you in the app that can show your progress over time.
Halo's sound feature uses the bracelet's built-in microphone to analyze how positive or negative you sound in everyday conversations. According to Amazon, this will strengthen your communication skills.
Like all other fitness trackers on the market, Halo tracks activity and sleep. However, unlike the rest of the package, Amazon Wearable also tracks the intensity and duration of your movement, as well as the number of steps you take per day.
Unlike other portable devices, Amazon Halo does not have a screen and instead works entirely through the dedicated Halo smartphone app. The bracelet contains an accelerometer, a temperature sensor, a heart rate monitor, two microphones, an LED indicator light and a button to turn the microphones on and off.
The bracelet is much cheaper than its competitors at $ 65. This includes three months of free Halo app subscription. After that, the subscription costs $ 3.99 per month plus tax. You can opt for the free version of the app, but non-subscribers won't be able to access advanced features like body composition, tone, activity intensity, and others. Right off the bat there are three colors to choose from - black, blush and silver - and silicone accessories.
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