“Amazon and Twitch optimize for our customers first and are both believers in the future of gaming,” said Twitch CEO Emmett Shear. “Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world.”
Twitch will come in handy for Amazon to understand how gaming works, as well as to improve and promote its recently launched Fire TV, which comes with a controller for Android gaming. Amazon and Twitch will finalize the deal in the second half of 2014.
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Twitch, the popular video game live-streaming service came a long way since it’s launch in 2011 to become a service with more than 1 million broadcasters. Thanks to its integration with PS4 and Xbox One, Twitch now gets over 55 million unique visitors viewing more than 15 billion minutes of video content. No wonder why Google and Amazon were interested in acquiring the service, it’s the gamer’s paradise for showing off.
[Via: Twitch Blog]
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