1st Dec 2o14.
Amazon Fulfillment and the Robots at Work .... !!
Posted on the 01 December 2014 by Sampathkumar Sampath
In huge warehouse as also in small shops, employees
wander stacks of shelves to pick up merchandize
and arrange for delivery. There was a time, when customers were taken
for granted…. Not any longer – every now and then, you find newer techniques
through which Companies try to reach out to new customers and strive to retain
their loyal customers. The small time
traders are now fearing the onslaught by web sales, which was not envisaged
about a decade ago, at least here in India.
In the recent months, E-tailing rivals Flipkart, Snapdeal and Amazon have all impacted the customer
buying pattern in a big way – now more look for big deals on the web and
purchase goods online.
The real estate in the outskirts of the city, especially
nearer Sriperambudur and Red Hills are likely to see upward trend as there are
new kind of purchasers. Those E-tailers
who are looking for vast areas for their warehouses and fulfilment
centres. The recent day-long shopping
sales of Flipkart, Snapdeal, and Amazon have scarred many as the e-commerce
volumes far exceeded the anticipation in items like Electronics, Camers,
mobiles, books, dresses, jewelry and more.
Be it Appiness or Dhamaka, there are takers and as more people keep
browsing, this market is bound to go
only one way – the way up. So if you're
planning on grabbing one, make sure you're in front of a computer or a
smartphone by the time it goes live.
Of the many, Amazon
is an American electronic commerce company with headquarters in Seattle,
Washington. It is the largest Internet-based company in the United States. Amazon has separate retail websites in many
other countries including India. Sure,
you have made ‘online purchase’ – ever wondered how the goods reach you…….
The goods that are e-sold are warehoused in places called fulfilment
centres. Here, traditionally, goods are moved around a distribution centre
using a conveyor system or by human operated machines (such as forklifts). Warehouses are large and each has
hundreds of employees. Employees are responsible for four basic tasks:
unpacking and inspecting incoming goods; placing goods in storage and recording
their location; picking goods from their computer recorded locations to make up
an individual shipment; and shipping. A central computer which records the
location of goods and maps out routes for pickers plays a central role;
employees carry hand-held computers which communicate with the central computer
and monitor their rate of progress. A picker with their cart may walk 10 or
more miles a day.
All these could
become a thing of past – as Amazon has Kiva. In Kiva’s approach, items are stored on
portable storage units. When an order is entered into the Kiva database system,
the software locates the bot (also known as drive unit) closest to the item and
directs it retrieve it. The mobile robots navigate around the warehouse by
following a series of computerized barcode stickers on the floor. Each drive
unit has a sensor, which prevents it from colliding with each other. When the
drive unit reaches the target location, it slides underneath the pod and lifts
it off the ground through a corkscrew action. The robot then carries the pod to
the specified human operator to pick the items.
Kiva has two models
of robots. The smaller model is approximately 2 feet by 2.5 feet, and one foot
high and capable of lifting 1000 pounds. The larger model can carry pallets and
loads as heavy as 3,000 pounds. Both
are distinctive orange color. The
maximum velocity of a robot is 1.3 meters per second. The mobile bots are
battery-powered and need to be recharged every hour for five minutes. Kiva's
relatively new approach to automated material handling systems for order
fulfillment is gaining traction in eCommerce fulfillment, retail restocking,
parts distribution and medical device distribution operations. The system
claims to be much more efficient and accurate than the traditional method of
having human workers traveling around the warehouse locating and picking items.
Kiva Systems is a
Massachusetts based company that manufactures mobile robotic fulfillment
systems and is a subsidiary company of
Amazon.com. The squat orange robots of
Kiva zoom around the shelves, pick and carry them for delivery making redundant
the workforce that used to do hours of walking.
"We don't socialize as much,
but it's more efficient," Rosales said as the bots zipped around behind
him on the eve of Cyber Monday, when Amazon showed off its latest generation of
Kiva robots to a group of journalists. The fleet of machines -- installed
inside 10 of Amazon's warehouse in California, Texas, New Jersey, Washington
and Florida -- enable Amazon to deliver millions of items to customers. Amazon expects that sales volumes would go up this year though not prepared to hazard
guess on what it could be ! Amazon isn't alone; online shopping is mainstream.
Customers who used to line up at cashier's stands have begun opting to buy
items from their couches instead.
The items appear placed randomly, but they're actually
organized based upon a computer algorithm. The result: One shelf in the Tracy
warehouse had a My Little Pony toy, a roll of fluorescent tape and copies of
Hamlet, smushed up next to one another.
As the Kiva robots speed up the pace of Amazon's warehouses, they raise
a looming question that's being asked across the modern world: How much of what
a human does can be done by a machine instead?
Some industries already know the answer ! So far, Amazon said it hasn't eliminated any
jobs with the introduction of Kiva. ….but !!!!
~ and what happens if a robot fails? Amazon has human engineers, who can
usually fix a robot within a couple hours. Amazon tries to makes sure no more than
ten robots per floor are out of commission at one time.
Amazingly Amazon !!
With regards – S.
Sampathkumar
1st Dec 2o14.
1st Dec 2o14.