Names like UnkleJam and David Jordan spring to mind throughout this, although, this is much more in the way we would approach the aesthetic, rather than the music or, especially, the vocals which conceal this artist.
The likes of Dimitri Tikovoi produced this track and, considering that he has previously worked for big names such as Placebo, The Horrors, and Goldfrapp ... it's no wonder that this sound comes out so dark, but so powerful. This is likely to be one of his most radio-friendly hits and, whilst it is yet to take off, we wouldn't be shocked if this were to begin a whole new chapter for him too.
The whole setup, as it were, is a little more camp and abnormal than what we knew of Aiden before, however, this is very much the way that music is going and, therefore, it would be ridiculous of us not to accept it as it comes and, for that reason, we simply hear the music and have been honest in our opinions.
The rapping, which is provided by Thaddaeus Tribbett, comes along quite aggressively too. It's like he is trying to master the same art that Busta Rhymes has been able to in recent years and, with that in mind, we think he does a pretty good job of providing the bridge.
This, simply put, is quite an excellent track and one that provides more than enough satisfaction to sanction a necessity for more of Aiden.