There has been a stigma around online shopping that it is primarily women sitting in front of their computers, credit card in hand, frantically searching for a life-changing deal; however, recent research shows that online consumers have hit a tipping point and the findings are showing that men are actually beginning to out-shop women online by 20-30 percent. The fashion world is dominated by womenswear, that is still a fact (you always have more women's shows during fashion weeks, there are more clothes for women available than for men), so these news come as a surprise.
It used to be that not being able to try things on were a primary factor dissuading online shopping. However, with easier shipping and return policies, these concerns are no longer paramount. The majority of online retailers make the entire process so hassle-free that men are purchasing even more frequently - some on a weekly basis according to an iProspect study - then when they used to shop in stores.
And really, this makes sense: no lines, no bothersome people, no sales clerk pressure, you can find everything in your size, the choices seem almost limitless, and you can still return anything that your aren't completely satisfied with. It's an exceptionally low-maintenance consumer experience with the product getting delivered right to your doorstep, so what's not to love?
Moreover, it used to be that if you wanted a specific brand, but it wasn't found in your city, you would have to physically travel to wherever it would be accessible to you. Now, however, with brands from all over the world being accessible at your fingertips, it is easier than ever to have a chic international wardrobe without all of the trips.
It remains to be seen whether the online shopping sector will become dominated by women again or not. Apparently, the easiness of shopping online has made men the number one consumer in a market dominated by women's fashion.
Fraquoh and Franchomme
Further reading:
The best ways and times to shopThe pros and cons of buying eyeglasses onlineHow to buy ties on-lineP.S. We want to hear from you! Do you shop online? What do you buy online? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook or Twitter!