A$AP Rocky – Multiply

Posted on the 03 October 2014 by Ifm @ifmdotcom

A$AP Rocky’s past year and a half has been a rocky one (pun intended). First LongLiveA$AP, the rapper’s debut, leaked a month before its release, at the tail end of 2012 despite the due date appearing in January of 2013, which left a stale taste in many mouths by the time the record actually hit shelves. Then he fell from the spotlight, only to reappear with a poorly delivered and acceptedvideofor his instrumental tape. Next any and all potential albums coming from the A$AP Mob have been indefinitely put on hold. His spiral seems to end today however with ‘Multiply’, a roucus track that pulls all his influences together, from Three 6 Mafia quotes, to his southern hop flow, to prototypical A$AP trap. Rocky oblierates all his verses here, switching up his flows on a dime, bouncing off the beat with ease like none other. The initial beat, loud and direct, switches halfway through, and while a little choppy in the execution, the alarm keeps listeners intrigued before pulling yet another banger of a beat out of the bag. ‘Multiply’ quickly puts Rocky and the Mob back on the map for now.