This attention seeking campaign byad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel shows a giant submarine abruptly bursting through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and possessions against unforeseen events. All images courtesy M&C Saatchi Milano.
via It’s Nice That