A Guide to Visual Grouping

By Imogenl @ImogenLamport

Snakeskin Sammy Pants from Bella Lido - Queensland designer Claire Lonergan

Here is how I came to think about it : being a dark-haired, cool person, I decided to “break my style rules” and bought a leopard faux-fur coat – I love it on your lovely colleague Jill Chivers -. I chose a not too warm background (sand). The spots are dark brown and I would like them to appear more black so as to reach a higher color contrast a I need. I chose to wear it with black knee-high boots to reach this effect (instead of the sand ones the coat was displayed with in the shop). I can’t explain why ? I guess there must be a visual optical effect in action.

Visual Grouping – our brain organises visual information into wholes, rather than parts.  When we repeat colours from such as hair color and shoe colour, we create a boundary around our body and it creates a cohesive whole.  Repeating a color in different parts of your outfit will also move the eye from one part of the body to the other as it notices the colour, making our brain realize that there is some similarity occurring.    You will notice that in the picture above when I’m wearing the black shoes, I look more ‘whole’, whilst in the nude shoes, my body doesn’t end in the same way and the eye drifts off.

Visual Grouping by imogenl featuring equestrian riding boots

The black boots you’re wearing will not only help you look more whole, but will also work with your high level of contrast.

Want to wear red shoes?  To make it work well, then you need to put some red up near your face.

Using Visual Grouping by imogenl featuring an orange necklace