Reddit is one of the oldest platforms: a social network, online news channel, a place to read exciting news, links to some great content, and much more. The multipurpose platform makes it a great fit for users to market their products and services. Reddit also facilitates discussions, prevents spammers, and voting on the content posted. Reddit has created the concept of "Karma," which indicates the user's contribution to the Reddit community. Users need to become a member, participate in polls, discussions, and post. Organic involvement helps to earn trust and not using shills.
It is essential to understand that Reddit does not encourage sales content. However, building trust, accumulating Karma, and utilizing excellent marketing tactics are the key to success with Reddit since it has more than eighty million visitors every month. Reddit advertising helps users to catch a spot on their front page. The paid ads also enable the user's advertisements to show on untargeted Reddit / targeted subreddits.
The other social media platforms are much easier to promote business. Reddit marketing is a tough nut to crack when compared to any other social media marketing. Reddit has subreddits that enable discussions, suggestions, and critical information on products (criticism) that are more popular than branded content. In short, Reddit focuses on community building, whereas the other social media marketing networks concentrate on content marketing. Focusing on community building makes it too tricky for marketers to crack it.
Searching for an official business page or a company profile can be quite challenging on the Reddit page. There is no option for profile verification on the platform, causing a severe security threat since literally "anyone" can use Reddit.
Other social media networks offer tons of information through their relevant ads from the official account. However, on Reddit, you find tons of details, information, critical feedback, and other subreddits' inputs. But none of it is from the related company's original business account, which causes a lot of confusion/ threat for users looking for information.
Reddit marketing strategies
Promoting posts allows it to prioritize the subreddit thread to stay higher, enabling them to target specific groups.
Ask me anythingHosting "ask me anything" threads are helpful since they are live. An official of the company creates the post, which encourages Redditors to ask questions.
Involving in discussionInvolvement in the discussions or starting one by a staff member of the company enables to bring in organic conversation about the brand and the product. Having an influencer helps in this kind of a Reddit marketing strategy.
Challenges/ Drawbacks ToyotaFormula 1 subreddit recently had a video post from Toyota. This subreddit mainly had discussions on Formula 1 race cars. It is a promoted content, and the brand talks about a story instead of a traditional advertisement. Choosing the most suitable subreddit for the brand and posting content that adds value to the audience are some of Toyota's learning points.
Ally BankAlly Bank created promotable content specific to a Play station Subreddit. While there is no relevant relation between a video game and a bank, the ad posted an analogy - "You wouldn't settle for a 1-star controller, so why settle for a 1-star bank?" A clever strategy. This ad focused on identifying the keywords. It is an excellent example of - out of the box thinking.
Lemonade IncLemonade Inc is an insurance application. Lemonade promoted a targeted post on a subreddit for fast food. The content showed the same cost as the fast-food items and the insurance payments, making it an excellent way of showing how affordable and valuable investments are.
NissanThe CEO of Nissan created a subreddit thread called "Ask me anything" with a self-introduction, Nissan launch, and encouraged people to ask questions. He got to queries ranging from details about the product to the rival brand details. This Reddit marketing strategy helps provide more information to the car fans keen to learn more about the business and its products. The CEO himself answering the questions makes it trustable and enables brand building.
TransAmericaFinance and insurance brands have ongoing challenges of creating content that captures the interest of the audience. TransAmerica came up with a Unitas challenge in the year 2013. The competition was a college football choosing competition and was led by employees who thought it was an integral part of their social media strategy. Reddit was the No.1source of entry for the contest and enabled to drive more traffic to the contest than all the other social media networks.
LenovoA fantasy football web series called "Tough Season" was created by Lenovo and Onion labs in partnership. The main character of the series played a game called "computer slap," The character uses the Lenovo Yoga to destroy the other computers. A game within the limit of eight bits had to be created by the Reddit users. The contest resulted in millions of clicks and up to twenty-five functional games. The participants received prizes that ranged from T-shirts(Reddit) to laptops.
MarriotMarriot created a thread where it asked users - "why their community is the best." Users responded with a Sales pitch with creative content about why their hometown was incredible. Marriot chose ten participants among hundreds of participants. The Reddit users chose the winner, and the prize involved an actual trip and a teleportation party. The headline banner itself received over 193,000 clicks.
Many Reddit marketing tools enable users to create successful strategies. We shall list out the best Reddit marketing tools, how-to-use, their features, advantages, and pricing plans in detail.
Keyworddit enables users (marketers) to search for keywords on the subreddit. Keyworddit helps to match the keywords with their volume on the Grepwords tool.
Features
- Popular searches on Reddit
- The topic of interest of your audience
Benefits
How to use
- Go to the Reddit keyword research tool
- Type the name of a subreddit
- Click on the Get keywords tab
Pricing
Track Reddit works like any other social media monitoring tool. It sends users alerts when specific phrases/ keywords are involved in a discussion across Reddit. The tracking enables users to jump into discussion threads, polls, and comments where the user brand is a part of it. Tracking enables them to steer the conversation, discussion, and comment in their favor.
Features
Benefits
How to use
Pricing
- A free account to test is available and covers up to three keywords.
- Paid plans vary from $19 to $119 per month and cover other features and more keywords to track.
Reddit Metrics is a tool that shows user statistics. A thousand comments and a thousand submissions on a Reddit account will be visible. It helps users to strategize based on data.
Features
Benefits
How to use
Pricing
- Available to use for free
It helps users to get insights on specific Reddit users. Snoop Snoo enables users to connect and engage with their particular audience organically.
Features
Benefits
How to use
Pricing
- Available to use for free
The Delay for Reddit tool helps to target the right subreddits, schedule posts to increase outreach, and optimize the post by posting it at the right timing.
Features
Benefits
How to use
- Create an account
- Go to the dashboard and click on "Schedule post."
- Define the title and insert a link back to your webpage.
- Choose the subreddit
- Set your date and time
- Add any additional details/comment
Pricing
- The free plan covers one post per week, retrying mechanism, chat-based customer support is available, enables multiple Reddit account support, and does not cover bulk posting and customized Reddit marketing plan.
- The premium plan costs $20 per month and is available for a fourteen-day free trial. It covers up to seventy posts per week; Stripe manages the payment information and includes all the free plan features.
- The unlimited plan costs $100 per month and covers unlimited posts per week, excel bulk posting, and all other premium plan features.
- The enterprise plan costs $250 per month. Customized Reddit marketing plan and all the other features in the unlimited plan is a part of the enterprise plan.
- Other customized plans are available (to be discussed with the sales team)
SerpStat is a combination of keyword research and analysis for marketers to utilize for Reddit URLs and links making it the best combo tool for marketing and keyword research.
Features
- Backlink Index
- Keyword database
- Search and web traffic analytics
- Historical database of PPC (pay-per-click) ads
- Site Audit tool
- Reporting suite
- API
- Website rankings
- Training documentation
Benefits
- Drive traffic
- Deep URL analysis
- Search results capture
- Affordable pricing
- Excellent UI
- Email alerts for position changes
- Responsive chat support
How to use
Pricing
The prices range from $19 to $299 per month for personal, business, and enterprise plans.
When paid upfront, users avail of an annual discount of 20% and a 40% discount on a three-year plan.
Refund guaranteed, and a fourteen-day free trial is available.
Reddit Enhancement Suite
The Reddit enhancement suite is a community-based browser extension that is unofficial. Using it enhances the user's experience.
Features
Benefits
- Helps to filter content
- Block NSFW content
- Switch between Reddit accounts
- Reddit users tagging
How to use
Pricing
- Pricing details not available
An analytics tool that is interactive and helps users combine real-time data analysis with visualizations revealing beautiful infographics.
Features
How to use
Pricing
Content marketing is essential to improve brand awareness, increasing outreach with the audience, generate website traffic, and much more. Facebook, Twitter, and Instagram are some of the social media channels that have been instrumental in content marketing. Among all the social media channels, Facebook has proved to be the most effective for marketing purposes. However, Reddit is also an essential content marketing tool that has often not a part of the marketing strategy. While self-marketing has been frowned on, Reddit has millions of visitors every month, making it the best choice for content marketing.
Reddit features work like a complete package for marketing strategy. There are many communities in Reddit called subreddits. Choosing the right keywords, creating engaging content, tracking, monitoring mentions, and much more are all made possible on subreddits. It is essential to use a keyword research tool to identify the most ranked keyword. Redditors usually comment, discuss, and provide upvotes/ downvotes based on several factors. However, posting content for the sake of advertisements may get a lot of negative comments.
Posting engaging and useful content for organic outreach would be a better idea when impacting Reddit positively. While using Reddit has tons of benefits, it is also a tough nut to crack in content marketing. Reddit is a popular site in its own right and has millions of visitors, making it the most popular platform to market products/services. Paid ads, r/Deals subreddit, customer service through Reddit, organizing an AMA, finding collaborators, generating new content ideas, watching market trends, and starting a subreddit contest are a few marketing strategies that are efficient and effective.
While Reddit has many users and visitors and community like subreddits, it works slightly differently from many other social media channels like Facebook, Twitter, and Instagram. Creating and posting multiple contents, scheduling the publishing time, monitoring the competitors, tracking mentions, posting ask me anything content, in-depth URL analysis, and much more is possible for a business if they use Reddit. Using Reddit is one of the best ways to attain business goals like generating higher traffic volume, improving outreach towards a specific audience, and many others.
Some of the Reddit tools enable users to make changes with the open-source code. However, Reddit has the rights reserved for the source code. Reddit is called the front page of the internet and has proved to be the most popular channel and is also the most efficient social media marketing channel. Like any other social media platform, it is essential to post the content on prime time, and the content should be created by considering several factors. Market insights, audience's topic of interest, popular searches of Reddit, most commented topic by Redditors, bulk post uploading, and much more are part of the right marketing strategy.
The downside of Reddit's content marketing is that the site has Redditors who do not make it easy for users to crack it on the Reddit platform. Posting useful and engaging content, commenting on various discussions, offering constructive criticism, upvotes, and much more enable users to create trust with fellow Redditors. Lousy product quality can do more harm to the brands than good. Join the Redditors communities if you can stay alert, offer helpful and exciting inputs about the brands' product/services, and explain the solution to the negative comments on the discussion threads are some crucial learnings that enable users to crack the code at Reddit.