The new gTLD program was supposed to in part index the domain name by verticals, interests and geographical areas.
They jury is still out on whether a photographer named John Smith would be better off with John Smith.Photography or JohnSmith.com or JohnSmithPhotographer.com
However when it comes to some extensions like .sucks where the selling point is the expression of free speech it gets a little more complicated.
Consider someone who hates the once a year holiday of Easter.
So if you have a huge issue with Easter you can register Easter.sucks for just a one time cost of $7,500 and a annual renewal fee of almost $3K a year (see below).
On the other hand you can just register EasterSucks.com for $8 a year (at the time of publication) and express all those bad feelings toward Easter (see below)
Bottom line; free expression, free speech, can be expressed on something other than a .sucks domain.
You can be on a .com, .net .org .guru, .grip, or any of hundreds of new gTLD’s or ccTLD’s and still express you feelings about a company, organization or event including Easter.
All new Registries need to pay attention to what are other natural domains are available for pennies on the dollars or they will look as silly as the Easter.Sucks bunny