Is your brand on Facebook & Instagram? Are you promoting your products with Facebook & Instagram Ads? Have you tried the Carousel Ads yet?
Many companies are now promoting their products & services with Carousel Ads because it helps to reduce cost per acquisition by about 30-50% & reduce cost per click by 20-30%, thereby driving more volume of targeted website traffic & conversions for less money!
The Carousel Ads can be used in a variety of ways to showcase your best products & services, highlight multiple product features, create a larger canvas, show steps, change with seasons and of course tell good stories!
The tips below will teach you how to use Carousel Ads in telling your brand’s unique story to promote your products, beat your competition & win more customers.
1. Attract Immediate Attention with the first image: first impressions matter a lot and the first image on your ad will determine if prospects will swipe through your ad or ignore it. If your goal is to get a click through to your website, then be sure to use a brilliant image with eye catching colours that will easily grab the attention of prospects. Also, your first image should make sense on its own and be able to drive a click through without having to swipe through the entire Ad.
2. Create a Puzzling Effect: your first image should not tell it all. Like a puzzle, it should be incomplete so that viewers will have to swipe through to see the other pieces of the puzzle! Creating a puzzling effect will keep prospects engaged throughout & hungry to see the entire story. This will increase exposure for your brand as well as recall! A puzzling effect can be created by cutting a large image into smaller ones & then using the pieces to create the carousel ad.
3. Be platform specific: when planning content for your Carousel Ad either on Facebook or Instagram, consider what works on the platform and develop a platform specific story. This will increase engagement with your audience & give you the desired outcomes for your ad.
4. Show orderly sequence: for quick & easy comprehension of your story, ensure your carousel ad follows an orderly sequence. It must not be in a chronological order but should show actions and reactions. This moves viewers through the story, keeping them engaged & ready to convert.
5. Include visual variety in the mix!: one of the most important uses of carousel ads is to show variety of products & you do not want to miss out on the opportunity to effectively showcase your products with visual variety. On your Ad, make use of varied pictures of the same product & bring in some 3D reality with pictures from different angles to give viewers a feel of what you offer.
6 . Evoke emotion with scenery: your story will be incomplete if you fail to relate to your audience & evoke the right emotion to cause a click through & conversion. The best way to achieve this is to pick images for your Ad carefully, show personality & scenes that will cause your audience to feel like they are with you and make use of good copy to draw them into the story you are sharing.
7. End in suspence: at this point, you have successfully caught the attention of users & they have swiped through your Ad but what’s next? You must be able to compel users to complete the story on your website or custom landing page by clicking the “Learn More” button & ending in suspense is a great way to achieve this!
In conclusion, Carousel Ads are perfect for you if your goal is to increase engagement & awareness for your brand. Ultimately, Carousel Ads will help get prospects to your website or landing page where they can establish a relationship with your brand, continue the interaction, possibly provide you with their information and of course, convert on the long run!
We hope you found this article helpful. For more tips & help in creating high converting carousel ads for your campaigns, do not hesitate to contact us today!
Written by Rukevwe Toka @SwoopStudios
Our intent with our blogs is to publish regular content that will help you improve your Marketing. We also aim to provide you with valuable insights, tips and tricks, which will support you. We would welcome your feedback on what you would like to see more of, in terms of topics, guides and data, so please contact us using the form below.