Email marketing is tough enough.
I get that.
Yet here I am talking about MOBILE email marketing like you don’t have your hands full enough with ‘regular’ emails…
Here’s the thing though.
When you focus on email marketing, you are taking a step back.
When you set your eyes on mobile friendly email marketing… you are definitely heading in the right direction – forward.
Why?
For starters, 80% of smartphone users check their phones within 15 minutes of waking up. (source: MediaBistro)
I bet you want to be one of those businesses greeting their (potential) customers in their inbox first thing in the morning, don’t you?
Here’s another cool stat: a whooping 68% of all emails are read on mobile devices! (source: Movable Ink – more mobile friendly email stats here)
You see where I am going with this?
Your emails HAVE TO be easily read across multiple mobile devices.
Otherwise, you might as well save the effort… and time… and take that time to learn about making your emails mobile friendly!
Let me show you how.
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Mentioned in the video:
Infographic: 7 Simple Tips to Create Traffic-Driving Mobile Friendly Emails
Side Note: Why Video Posts?
Why indeed…
There’s another topic I’ve been checking up on in the past couple of weeks: video marketing and its potential impact on website traffic.
WOW. The stats here are just as staggering.
According to a report from Cisco, by 2020, over 82% of all web traffic will come from video.
And this study by Vidyard shows that video drives better results. Period.
So much so that marketers who use video:
- receive 41% more web traffic from search than non-users;
- see 27% higher click-through rates;
- and grow revenue 49% faster than non-video users.
In other words, I feel like I no longer have a choice whether or not to deliver my content through video.
However… I am not a videographer.
I hate being in front of the camera.
I get lost for words.
Or start blabbering.
And editing videos?… Don’t even get me started…
My new best video creating friend to the rescue: Content Samurai. Where have you been hiding all these years!…
Content Samurai is a completely web-based video system that allows you to create
- great full-length videos
- from scratch
- in minutes
- without any complicated editing software
- without a steep learning curve
- without having to pay someone thousands of dollars to do it for you.
How great of a video? The kind of video you just watched above. And this was my first one with Content Samurai.
There are many uses for Content Samurai, but the one I see getting the most mileage out of is converting your existing and future blog posts into videos to reach a new segment of your audience.
I am excited about the potential.
Moreover, I am on my way to turn that potential into reality.
What about you?
Can you relate to what I said above?
Then you should definitely check out Content Samurai for yourself.
And by the way… here’s the coolest part of going through my Content Samurai affiliate link: should you choose to buy Content Samurai to claim your share of video traffic in your market, you can get a cool 53% off the advertised price.
Yep!
Check out Content Samurai and 53% discount is yours.
Off to convert more blog posts into videos,