In the present world, almost every aspect of all types of businesses is going digital. Under the leadership of Jeff Bezos, Amazon has emerged as the biggest online retailer in terms of online revenue. Amazon has millions of products listed in almost any thinkable category. This abundance of products leaves us wondering if they know how many products they have got listed.
Amazon has been able to capture this vast market share based on its fantastic customer service. The sheer number of products available on Amazon is proof of Amazon's popularity. This enormous popularity of Amazon has made this biggest online retailer a hot space for marketing your products.
Talking about advertising on Amazon, Amazon follows the PPC strategy of marketing. PPC refers to pay-per-click. PPC primarily relates to the advertising method. In PPC, you pay based on the clicks that you receive on your products through your advertisement with Amazon.
What is PPC?
PPC is a marketing model. In PPC, you pay to the advertisement platform based on the number of clicks that you get in the advertisement. If you look at it from a general point of view, you will understand that PPC is a method of generating visits. PPC helps you to get more visits on your product's landing page or website. Just think about this, it is just like paying someone to get more visitors to your outlet.
There are many ways of advertising your products. Youtube advertisements, email marketing, and traditional print advertisements are some popular options for ads. Amongst all the available options, PPC Adword marketing has come out as the most favorable marketing technique.
How Does PPC work?
PPC is a type of online bidding system. While you bid on commodities in a regular auction, you bid on keywords in a PPC campaign. It is vital to choose the keywords which you think are most popular in a search engine. If your bid tops the bid of your competitor, then your product will be shown as the top result for the search made. Whenever some user reaches your landing page through the search result, you pay the advertising platform.
Consider this. For instance, you are a cosmetics manufacturer specializing in women's anti-aging cream. If you have opted for a PPC marketing with a successful bid, whenever someone searches for 'best women's anti-aging cream,' your product will pop up as the top recommendation of that search engine. It is no mystery that the top 5 pages listed on a search browser get the maximum traffic to their product or services landing page.
To understand how PPC works, let's look at all the involved steps one by one.The foremost step of PPC advertising is to select the keywords on which you want to bid. You need to choose those keywords which you think have the highest probability of being searched online. For example, you are a supplier of men's anti-dandruff shampoo. With the help of various tools and your insight into the market, you understand that the most related keyword with the highest probability of getting looked on a search engine is 'Best anti-dandruff shampoo for men.' You will place a bid on this keyword along with many other men's shampoo suppliers.
Many other players in the market are supplying the same product and making the bid on the same keyword. Like any other auction, the person making the highest bid will get his bid accepted, and his product will feature as the top recommendation on the search engine where you have placed your bid.
Once your product gets featured as the top product, the chances of people visiting your specified landing page will increase drastically. As a result, there will be more flow of traffic to your product page. Increased online traffic will behave like a higher footfall in an outlet, which increases the chances of a sale.
When a prospective buyer clicks on your provided URL on the search engine, you pay for that click. If your bid gets accepted and your product gets featured, but you still do not get many visitors from the advertisement, you don't have to pay anything.
What are the benefits of PPC advertising?
PPC advertising is one of the most popular online advertising methods because of the many benefits. To understand why many retailers choose PPC as their preferred marketing solution, let's look at its benefits carefully.
In this fast-paced world, you must be able to get organic traffic to your product's page. PPC is the fastest way of online marketing. Creating an account, setting up your ads, and running them on the search engine is a quick process. As soon as your ad goes live.
The results generated by PPC are easily measurable. You can easily track and analyze your AdWords. You can gauge which keyword is creating traffic and which keyword is not producing optimum results. Based on these insights into the ongoing trends, you can make better business decisions.
Every business runs with some business goals and objectives. These business goals and objectives often relate to long term vision of achieving brand exposure, an increase in customer base, and more business. PPC is a marketing technique that helps in achieving these goals with ease and at a quick pace.
- Control over your marketing campaign
You have massive control over your marketing campaign. You can select and change the keywords that you are targeting anytime you want. In case you discover that a keyword is not producing the desired results, you have the complete liberty to change them.
- Control how much you spend and where you spend
PPC helps you to control your budget for every single penny. You need to decide how much money you want to spend on which keyword giving you complete control over your cash outflow. There are no hidden costs or additional charges, which might cause a big hole in your pocket.
- The most economical and practical form of online marketing
The best thing about PPC is that you only pay when you get the results in traffic to your product URL. Even if you have placed your bid, you don't have to pay if nobody gets to your landing page through that link. This concept lacks traditional marketing approaches where you have to pay a fixed amount of payment, whether that marketing campaign produces any results.
Another crucial edge the PPC provides you is the targeting capabilities. You can decide on the targeted audience based on many different factors like location, tastes and preferences, keywords they search, and their general behavior. These targeting capabilities help you to concentrate your resources on the audience, which are most likely to buy your products.
PPC is the most cutting edge method of marketing. The probability of your competitors using this method of marketing is very high. Since almost everybody is already utilizing the PPC marketing model, you must start exploring this avenue of marketing if you aren't using it already.
While PPC marketing's main and foremost benefits are listed above, there are many other benefits worth mentioning. Let's have a brief look over those benefits.- Boosts your website traffic
- High lead conversion rate
- PPC listing formats better than organic listings
- Not dependent on SEO or Google algorithm
- Drives offline sales
- Efficient launch of new products
- Testing capabilities
Looking at these benefits of using PPC, it is no wonder that all the small and big retailers adopt this method of online advertisement, and there is no reason you shouldn't explore this form of marketing as well.
What is Amazon PPC marketing?
Amazon PPC marketing is the way of advertising your products through Amazon. Through Amazon PPC, your products are featured on the top of the list when somebody searches for a product you are selling. While Google and Facebook have digitized the market places and have been very popular as the advertising platform, it doesn't make any more sense to advertise on these platforms when selling your product through Amazon.
When you are selling your products online on Amazon, you must choose to partner with Amazon for your marketing needs. When you partner with Amazon for your marketing needs adopting the PPC marketing method, Amazon makes sure that it recommends your product as the first search result when someone searches for a related product.
Amazon PPC marketing management
As it is crucial to invest in Amazon PPC Management for your marketing needs, it is also essential to manage these advertisement campaigns from time to time. You need to monitor and analyze what keywords are working for you and what keywords are not. It is better to replace unproductive keywords. You might even notice that spending more money on specific keywords will get you higher returns, and others will give you negligible returns.
To understand and notice all this, you will have to spend a lot of time and effort, which can be a problem. There is a need for a system that takes care of the entire management of the Amazon PPC marketing models. Various IT solution providers and developers develop many Amazon PPC automation software. So many choices available in the market for this Amazon PPC automation software makes it quite challenging to choose the right Amazon PPC automation software.
Huge market and multiple choices
The demand for Amazon PPC automation software has skyrocketed over recent times. This increase in demand for PPC automation software has made many IT solution companies allot resources in Research and Development. These companies are trying to develop these automation services. Due to this, there is a vast number of options available in the market. These enormous number of options makes selecting the perfect automation software a considerable task in itself.
What is an Amazon PPC Automation Software?
Amazon PPC Automation Software is a critical tool to manage your Amazon PPC marketing campaign. These Amazon PPC Automation software have been developed to save you time, money, and efforts in managing your PPC campaign. While the process of managing your Amazon PPC Campaigns can be very time consuming and tiring. Amazon PPC Automation Software makes sure that you get the most optimum results from your investment without even shedding a sweat.
What is Amazon Seller Central?
Amazon Seller Central is the internet platform for brands and sellers to market and sell their products online. Having a seller central account enables you to participate in trading activities without any trouble. Not only a selling platform, but Amazon Seller Central also allows you to automate your PPC marketing campaign to an extent.
Benefits of using an Amazon PPC automation software
Amazon PPC Automation Software helps save time and money, but it also has many other benefits. These benefits have made many IT solutions companies come up with their automation softwares aimed at making use of Amazon PPC comparatively more straightforward and sweat-free.·
This software runs with the help of Artificial Intelligence (AI). AI makes sure that your marketing campaign decisions are based on facts and data rather than intuition or impulse. This logical and data-oriented approach of choosing the right keywords or targeting the right audience makes sure that you get the best out of your Amazon PPC investment, which is crucial for any business to thrive.·
No matter how careful a human is, there is always a scope of human error. There are many emotional, physical, psychological, and other factors that influence the decisions that a human makes. Quite often, the choice you make one day about a particular thing won't be the same the following day. Using AI-based software eliminates the risk of error, which can happen anytime and cost you a massive sum of money.
While there is a limit to how quickly a human can function, it might take you a lot of time to do research and decision making. These automation softwares are quick and do all the hard work for you, leading to fast and reliable decision making.
It is often said that time is money. Amazon PPC automation software does all the heavy lifting for you. Amazon PPC automation softwares saves you a lot of time and effort, which you can devote towards more essential things that cannot be taken care of by an AI-based tool or software.·
Using automation software, you take things into your hands rather than leave them to fate. These softwares are efficient and provide you a much needed competitive edge over your competitors. This edge can be quite significant if your rivals in the market are manually using PPC marketing.
There are many nuances related to the Amazon PPC marketing model, which can become mind-boggling. There is a very high chance that you are not getting optimum results even though you are spending a lot of money and investing a significant amount of your precious time. These poor results primarily occur when you miss specific relevant keywords or are targeting the wrong audience. Using Amazon PPC Automation software helps you in overcoming these obstacles and enhances your PPC campaign.
Advertising Cost of Sale is a crucial factor in play when deciding the right marketing strategy for your organization. ACoS is the most critical metric used by FBA sellers to measure the performance of the advertising campaign.
ACoS is the ratio between total expenditure on the advertisement to overall sales driven by that advertisement campaign. Consider that you have to spend $250 on your advertisement campaign which helped you make $1000. In this case scenario, your ACoS is 25%.
It is important to note that there are no fixed standards to determine what ACoS is right for you. The optimum ACoS varies from industry to industry, firm to firm. So, you need to have your standard of ACoS. A useful PPC automation tool allows you to input your optimum value of ACoS, and it will automatically work towards helping you achieve the same. You can even set the ACoS as low as you want to so that you can perform even better ACoS making most of your expenditure on any PPC automation tool.
- Better in comparison to Seller Central
The Seller Central, the PPC automation tool, also helps you to automate your PPC ads, but this has a limit. You can easily select the automation by clicking on the automated feature when setting up your advertisement. The problem with Seller Central is that it lets you automate only the price. You have to do everything else manually.
Third-party automation tools excel over Seller Central in this sense. They are not limited to pricing automation only but can almost manage your complete advertisement campaign.
When to choose Amazon PPC Management Agency?
The choice between Amazon PPC Management Agency and Amazon PPC Automation Software largely depends on your knowledge and the time at hand. In case you are a new entrant in the online marketing world, still figuring out how PPC works, it is better than consulting an Amazon PPC Management Agency. Those guys are professional. They have the required skill set, knowledge, and, more importantly, the tool which is significant in managing your PPC campaign.
When to choose Amazon PPC Automation Software?
In case you already have a dedicated to- house marketing team for taking care of your management campaign, you should get an Amazon PPC Automation Software. Below mentioned are the additional reasons why a PPC Automation Software might be right for you.
- You already have dedicated team for operation and managing your Amazon PPC ads
- You have to spend considerable time to monitor and maintain your PPC campaigns
- If your PPC ad management makes you devote more money, time, and efforts on the marketing campaign when you are already short on these resources, than using a PPC Automation software is what you need.
- If you are looking to increase your ads' profitability, using a PPC Automation Software is the optimum solution.
How to choose the perfect Amazon PPC software?
Availing PPC automation services can be very expensive and not to mention the cost that you have to pay for the advertisements itself. This involvement of big money makes it imperative that you choose the PPC automation software with the utmost care and thought.
You should opt for an automation software specially developed for the search engine that you want to advertise at. That automation software should be partnering with the search engine you are targeting. In your case scenario, you need to make sure that you choose an automation software that partners with Amazon. An ordinary marketing package has a very general approach and uses the same templates and algorithms for all the search engines. While these regular marketing packages work in some cases, they do not necessarily generate the most optimum results.
Zon Tools is one of the best Amazon PPC Automation software in the market. It is quick, reliable and preferred by many for their Amazon PPC Automation needs to generate organic traffic for their products. The best part about subscribing to Zon Amazon PPC Automation Software is that it comes in variable price packages so that you can choose from trails to long subscriptions depending on your need.
Amazon PPC Automation Software for your marketing needs.
Whether you are looking forward to launching a new product or expanding its customer base, it is essential to choose the most modern and advanced marketing methods. A good marketing campaign can make all the difference between a successful product and an unsuccessful product.
Quick Links:Amazon is a giant multinational that knows what it is capable of doing and what it must do. If you are a seller of a commodity and want to provide the much-needed boost to your marketing campaign, Amazon PPC marketing is the right way to go.
Before we end this discussion here, let's have a look at few FAQs that should provide the answers to the questions that you must have in mind.