1. Avoid repeating the topic of a blog.
Readers like new and innovative topics. Repetition of a topic may lose the traction of viewers towards your blog. An interesting blog is full of new stories from new angle. But never deviate from the main subject under discussion. For example, you wrote a blog about publishing tools of Pocket and its importance to publishers, readers and authors. Readers like it in the first instance but repeating the same may bore them and shut eyes about your blog.
2. Introduce theme of blog with magical words
First impression of the blog is its introductory paragraph which should give a high level insight in to the topic for readers enticing them to read whole of the content of the blog.
3. Maintain consistency
Consistency is very important in a blog post. It is more to do with the expectations of and individual a reader. Readers love blog posts with factual details.
4. Proper images and pictures give life to blog.
Readers are all human beings who have an inherent attraction for images and pictures. Blogs look empty without bright and lively pictures. Pictures are the best way to support your point . Information without pictures makes a blog to look like an unfinished content to the viewers. But, never overload blog with too many images as blog may look like a presentation without blood.
5. Be precise and write short paragraphs.
No doubt readers love informative content but feel bored to read long paragraphs. They like small paragraphs with numbered lists. As lists are easy to be understand and can extort the main facts with speed and efficiency than paragraphs.
Give proper and creative titles and subtitles to paragraphs to give it professional look. Do not write more than four paragraphs as length of a post is a crucial factor in attracting viewers.
6. Prevent imposing avoidable ads or links on blog.
Too many links and ads are surely going to divert the viewer from the main theme of the content. Readers visit your blog for exact information and not to go through ads, links and banners. One or two ads may look decorative to the blog but too many ads or links are going to annoy your readers.
7. Write in a simple and easy language.
Readers do not get impressed by your vocabulary you use but by the information and facts contained in the blog. Avoid using jargons and abbreviations without descriptions. This irritates readers and they do not feel comfortable while going through the content of blog.
Finally,a blogger should try to avoid aforesaid seven mistakes which are common but crucial to the success of blogging.