60% Say Video Improves Email Conversion Rates

Posted on the 27 November 2013 by Scotcombs @3rdplanetmedia

“Last year, Experian Marketing Services conducted a study that found simply mentioning the word “video” in an email’s subject line increased click-through rates by 7%-to-13%. Those numbers are compelling, but they are still only related to one isolated study. This new data from ReelSEO, however, shows real-world evidence of how confidence in video-based email marketing is growing.” More from this article by Brendan Cournoyer>>>