“Most consumers believe that brands who spend time creating custom content are truly interested in building relationships with them. Great digital content can come in the form of blogs, infographics, video, white papers, eBooks and more. Content marketing done right is one of the best ways to build brand trust and drive traffic and sales. According to the Custom Content Council, because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company.” More>>>