Google Analytics reports can be overwhelming sometimes because of the abundance of data. Looking into insightful, relevant data is challenging even for tech-savvy folks, so considering non-technical users is complex. Web developers encounter clients who barely understand anything about Google Analytics, and usually, they don't even have the time to invest. Most of the actions and decisions are based on raw data. The market is constantly changing, and every business or e-commerce website must be optimized. Whether landing page performance, conversion rate, bounces rate or goal completions - the list of engagement metrics is extensive, so it is advised not to spend time copying stats into an Excel spreadsheet. Instead, the software would do better by pulling numbers and creating Google Analytics reports instead.
Well, as known to all, experimentation is a good thing, and there's no question that Google Analytics today is considered a top priority when it comes to client reporting. Research says almost 30 million live websites are using Google Analytics. The only drawback with Google Analytics report is non-technical people or clients would need some time to learn about its usage. As we know, the chances for clients to get lost in the numbers quickly can be very frustrating.
This is precisely where marketing expertise comes into play. Creating custom Google Analytics reports can get a clear picture and understanding of working and what is not. The ideal place to start is with Google Marketing Platform. From finding great templates to custom reports, it offers everything.
List of Custom Google Analytics Reports
Below is a list of five Google Analytics custom reports that provides value to most clients are:
Before diving deep into the reports, let's have a brief overview of critical Google Analytics metrics. Essential Google Analytics Metrics are as follows. Google Analytics metrics can be further divided into the following three categories:
- Acquisition: Sessions: New Sessions, % of New Sessions, Behavior Metrics
- Behaviour: Bounce Rate, Pages per Session, Average Session Duration
- Conversion: Goal Completions, Goal Conversion Rate, Goal Value.