Facebook ads are an excellent way to target potential customers and increase brand visibility. However, depending on your business, they may not be the most cost-effective option for driving new leads or conversions. You might find that your CPC (Cost per Click) is so high that you’re losing money with every ad you serve. If this sounds like your situation, then you’ll want to read on. In this blog post, we’ll discuss five ways to lower CPC on Facebook ads that actually work.
Use Facebook Ads to Find Out-of-Date Keywords
If your overall click-through-rate (CTR) and cost-per-click (CPC) aren’t what you’d like them to be, it might be time to re-evaluate your keyword strategy. The best way to do that is by running a few Facebook ads and analyzing the results. This will give you a good idea of which keywords are bringing in the most traffic and how much they’re costing you. It’s important to note that Google AdWords might not be the best indicator of which keywords are generating clicks for Facebook ads. In fact, the two platforms operate very differently and use different algorithms.
Run Ads to Detect Poor Quality Websites
If you’re finding that a large portion of your ads are being served to low-quality websites, you may want to reevaluate your targeting strategy. When choosing websites for your ads, you’ll have the option to select “excluded websites.” One strategy is to manually select low-quality websites. Another approach is to use the “excluded websites” feature to find out-of-date websites with poor user experience. Sites that haven’t been updated in several years are likely to be very low quality. By targeting these websites with ads, it’s possible to improve your overall click-through-rate and cost-per-click.
Don’t Make This Common Mistake
It’s important to understand that not all clicks are created equal. Facebook wants to show you ads that are likely to result in a conversion. If you’re seeing clicks but not conversions, it may be because those clicks are coming from poor quality websites. The best way to avoid this problem is by avoiding a common mistake. Many advertisers make the mistake of setting their goal as “Conversions.” If you set your goal as “Conversions,” Facebook will show your ads to anyone. This results in clicks from very low-quality websites. By setting your goal as “Conversions” and only clicking “People Who Have Interacted With My Website,” you can avoid this problem.
Try Dynamic Ad Content
If you’re continually seeing a high CPC and low CTR, it may be time to reevaluate your ads. One way to potentially improve your ads is by using dynamic ad content. Dynamic ads are ads that are personalized to the individual visitor. This means that each ad is different and is designed to appeal to each individual person. By personalizing your ads, you may be able to target specific audiences and increase your CTR.
Use Audience Targeting Instead of Display Network Ads
The Facebook ads network is enormous. Facebook has millions of websites that it can show your ads on. When you use the display network, you’re letting Facebook determine the best websites for your ads to appear on. This is great for broad brand visibility, but Facebook may serve your ads to low-quality websites. If your ads are serving to low-quality websites and you’re not seeing any conversions, it might be because you’re using the display network. It’s important to note that the display network is different from the social network. The display network is a network of third-party websites. You can use the social network to target people on Facebook. When targeting people on Facebook, it’s possible to use audience targeting. By using audience targeting, it’s possible to show your ads to the most relevant people.
Conclusion
As with any advertising platform, it’s important to test and analyze different strategies to find out what works best for your business. Facebook ads are a powerful way to reach a large audience and increase brand visibility. However, depending on your business, they may not be the most cost-effective option for driving new leads or conversions. To learn more, you can click here to see five ways to lower CPC on Facebook ads that actually work.