It’s no secret that Pinterest is one of the fastest growing platforms in the world of social media. From stay at home moms to large corporations, millions of users are pinning their favorite items and products on a daily basis. From a marketing perspective, Pinterest is a promotional tool with limitless upside. This value also extends to bloggers who want more exposure for their content.
While Pinterest is a fairly straightforward platform for the common user, certain intricacies can help maximize its usefulness for driving website traffic. Below is a list of five methods for utilizing Pinterest to drive more traffic to your blog:
Account Tweaks
Initially, there are certain settings and administrative tasks that you can complete on Pinterest to help promote your blog content. One of the easiest and most basic actions that you can take is linking to your blog in the About section that Pinterest provides. Also, verifying your website on Pinterest is great way to drive visitors to your blog. When verified, a link to your blog will appear on Pinterest for your followers to find.
Linking Pinterest to other social media platforms is also an invaluable method for promoting your blog. Considering that your Pinterest content links to your blog posts (see below), having more people find you on Pinterest will increase the likelihood of them accessing your blog. Attracting users from Twitter and Facebook is an excellent means for drawing attention to pins that promote your blog posts.
Use SEO Keywords
When you create a new pin on Pinterest, you’re given space to provide a description of the content. As you create pins for your new blog posts, use search engine optimized keywords in the descriptions in order to improve the pin’s rankings in search engines. While you may not have the expertise of a technical whiz at an SEO company, simply researching on Google AdWords keyword tool and placing a few in your descriptions can go a long way towards promoting your content.
Generate Interesting Content
One technique for driving blog traffic that is completely under your control is ensuring the quality of the content that you share on Pinterest. Generating unique and interesting content is the best way to prompt people to take action. Having eye catching images, cool quotes and other intriguing content to accompany your blog posts pins will increase the likelihood of repins and likes from other users. When you create pins that promote your individual blog posts, find creative media to complement your work and encourage engagement.
Engage Other Users
Considering that Pinterest is a social sharing platform, adhering to its basic function has value that is often overlooked. Liking, repinning and commenting on other user’s content helps to draw people toward your own Pins. When you follow other users and interact with their content, they are far more likely to reciprocate and share your content with their following. Becoming a contributing member of the Pinterest community is the best way to gain followers that will consistently view and interact with the content that you pin from your blog.
Install the Pinterest Plugin
Adding the Pinterest Plugin to your blog is another excellent way to help you blog content. The Pinterest plugin for WordPress will place a Pin It button on your blog posts. This will allow people to pin your content with ease, and in effect share it with all of their followers. The widget that this plugin provides will also allow you to display your pins on the sidebar of your blog posts, allowing users to discover your other blog content via Pinterest.
BIO: Alicia Lawrence is a content coordinator for WebpageFX and blogs in her free time at MarCom Land. Her work has been published by the Association for Business Communication, Yahoo! Small Business, and Spin Sucks.Find Alicia on Google+