When it comes to business, visibility is essential. It is incredibly important to have a functioning, high quality website that potential customers and clients can find quickly and easily. Follow these tips to get the best possible website for your business:
1) Hire a Third Party Contractor
When it comes to website designing, things can get incredibly complicated, FAST. While there are some user friendly website builders, the more complicated and higher quality sites are much harder to use. Hiring an expert will ensure that you get the best possible site and also that someone will be available instantly if there are any issues with your site.
2) Communicate Your Design Vision
When you hire a contractor, it is important to be on the same page. Have examples on hand of websites that you want yours to look like. When they have something to work off of or a starting off point, your website design will run more smoothly and quickly. There are virtually millions of websites out there to pull ideas from, so search for ones that you like incorporate their design elements into your site.
3) Redo Your Logos
If your logos are old, blurry, or even just don't look good across a wide variety of domains, its time to upgrade. Having a brand new website will do you no good if your logo looks dingy. Invest time and money into exploring your company and culture and incorporating it into a brand new, versatile, high quality logo. This extra attention to detail will go a long way.
4) Invest in PPC
As blunt as this seems, in the world of marketing today, you've got to pay to play. This is evident through Google pay per click words. Pay per click basically puts a price on different key words, and moves you up in the Google rankings depending on your PPC budget and selected words. Consult a PPC expert before investing your money into this. At the end of the day, your investment in PPC will pay off, big time.
5) Invest in Quality Content
Your web pages, and more importantly the length and quality of their content, are going to make or break your SEO and in turn, make or break your website. To have the best possible website designed, hire somebody to completely rewrite the literature for your website with a focus on SEO friendly headers and key words. Having well written website pages will make your business easier to search and find via Google.
When it comes to website design, you don't want to mess around. Do everything you can to ensure your website is designed as efficiently as possible, and you will see a big pay back in your clients and sales.