According to Demand Metric, 59% of B2B marketers consider blogs their most valuable online channel. And that’s not surprising. Blogging is a cornerstone of content marketing; it builds thought leadership, fuels SEO, propels social media marketing, drives website traffic and helps to generate and nurture leads. So what does it take to build a successful B2B blogging program? Here are 5 key steps to follow.” More from this article by Tim Asimos>>>