Recently, the ace photo editing app, Instagram was in news for being acquired by Facebook for a mammoth one billion dollars equivalent of cash and equity, and for its sheer number of users! How much? Well more than 45million! Just as one reads those numbers, there’s a thought – how do you value it? While experts cite many reasons for Instagram’s success, no one can deny the fact that the prime factor being is to woo users – and indeed a plentiful of them! And its still going uphill. Here are 5 reasons I have listed out for why Instagram is exploding with its userbase and what to budding developers can learn from:
1. Novel and World-class product
Instagram was first to introduce photo-editing in the light of social media dominant technology and still remains unique among many other photo-editing apps. It did not shrink into its shell. On the contrary, it also gave users the option to share their Instagrammed pics. on their social network without fearing a burn-out of users. The developers at Instagram had the courage to release their product with such unique social media strategy that they were damn sure, they knew they were THE best in photo-editing.
2. Own Community
How often have you seen users share their Instagram handle? (not even once) Quite true. The world’s is a global village – implies everyone knows everyone and yet stay connected with one’s close friends and family. This has blossomed Instagram’s own community of interested fan following/photographers. Adding a community, enables a local network to prosper and a reason to look up to each time you log on into it. In terms of rewards on the network, there is only one ‘Popular’ page which features top photos for the day.
3. South-Asian boom!
The economic recession points towards the paradigm shift of the economic point of gravity towards the east. Surprisingly and well explained this also applies to the user base as well. The rise of Instagram’s users saw an increase in the number of users from Thailand, Korea and Philippines! Thus, make sure you don’t leave someone!
4. No frills, no petty requests and no add-on features
Did you disable those unknown SMSes which bug you when you seek solace from work? A day in the 21st century is full of alerts, notifications and check-ins and they catch you in many ways! Instagram doesn’t do this. It does not send you pesky email requests or notifications constantly reminding you of it. Instead users themselves are attracted to check back cool edited photos by their community. Likewise, Instagram offers no premium upgrade or limited features among its users, this enables level playing field for all its users alike. As a developer, one should perhaps take this into account first! And finally,
5. It’s Free
Yup! That’s right. There’s nothing better than trying your fingertips at an application with full access and offered free. This also helps new users flock to and not get on to a wait list till their friends’ recommend. With more users adding on to its bandwagon, and more picturesque environment turning up (hopefully, considering our environment ministry) many celebrities would soon flock into it. As Facebook would reflect on, that its Instagram acquisition as come off at a right time, they wouldn’t hesitate to ponder over on how would they make their mobile operations and their new photo-editing fanatic rich kid economical! But at this moment they wouldn’t mind saying,
Meet Instagram
It’s a fast, beautiful and fun way to share your photos with friends and family.
What do you think about Instagram? Do you use it now? If no, did we convince you to use it? Sound off in the comments.
Cheers!!
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