Over the past decade or so social media has become an essential part of any company's marketing strategy. But many popular myths & misconceptions about social media still persist - and they could be costing you money.
The most common social media myth? - that social media is free. The truth is that whoever manages your social presence, whether it's you as the business owner, an employee or an external agency, there is always a cost of time commitment. The infographic below from social media strategist Angie Gensler highlights more social media myths that could be hurting your business.
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Graphic by Angie Gensler.