How to Improve Brand Reputation
Are you trying to improve the reputation of your brand? This is something that many businesses struggle with and can be a lengthy process. Still, there are a few tips and tricks which can deliver quick results.
These tips could help your business to attract more customers which, in turn, will give your reputation an added boost.
It is difficult if you are just starting out or if you do not currently have the best reputation for one reason or another, but there are always steps that you can take and by putting in work you should soon start to see results.
1. Go the Extra Mile for Customers
You need to make sure that you are providing excellent customer service. This is critical for developing a positive reputation and both attracting and retaining customers. Nothing will deter a potential customer faster than poor communication, even if you have the best products/services on the market.
Here at Inspire To Thrive, I strive to return calls and emails within 24 hours and often much sooner than that. Today more than ever, people expect businesses to respond quickly to inquiries.
Finally, ensure that you are friendly yet professional, to go the extra mile , honest and swift in your responses to improve your reputation
2. Ask for Customer Reviews
The quickest way to develop a positive reputation for your brand is by getting recommended by existing customers. Hence these recommendations build credibility and shows that others are selecting your brand over the competition.
This is why you should always follow up orders and ask for Then you can promote your brand while also identifying areas where you could be making improvements.
You can have reviews right on your Facebook page:
Or they can be in the form of tweets:
Great stuff!
- Dean deTonnancourt (@detonnancourtd) April 22, 2020
Thanks Lisa, very informative class!
- John R Tripodi (@johnrtripodi) March 26, 2020
I'm staring to like this tweeter thing. 😂
- Dayro Jaramillo (@jaramillo_dayro) March 26, 2020
Google reviews are also a great way to showcase your reviews on Google My Business: (Some accounts are not able to receive reviews during the pandemic.)
3. Influencer Marketing to Improve Brand Reputation
Following this, it is particularly useful if you can get a powerful, influential figure with many social media followers to recommend your brand.
Influencer marketing is on the increase, and this is for good reason because it can open your business up to a much broader audience. It will also help to improve your reputation through getting recommended by someone that many people trust and look up to.
Now, they are micro-influencers that help businesses in specific niches. These micro influencers may not have large followers but they have a tight-knit community in which to help market your brand to.
Influencer marketing is on the increase today. #digitalmarketing Click To Tweet4. Digital Marketing
The brands that are highly visible online and with a strong presence will have the best reputation and benefit from getting more traffic to their site. It is essential to use an experienced digital marketing agency, such as Click Intelligence.
Top digital marketing agencies like this will be able to use a variety of services to help increase your visibility online, which will improve your reputation along with a handful of other benefits.
5. Be an Advocate for A Positive Cause
Consumers are becoming increasingly conscious and selective over the brands that they use. Since there are so many issues around the globe, it is helpful to be an advocate for a positive cause.
This might include reducing environmental impact, charities, equality, supporting the local economy or anything else which will show that you are a brand that cares (while also doing good in the world).
In Conclusion To Improve Brand Reputation
Improving brand reputation is tricky and can take some time.
Still, the above strategies are all highly effective, and when combined, should deliver fast and noticeable results that will help to take your business forward.
What are you doing to improve brand reputation for your business? I'd love to know more in the comments below!