Generate More Leads For Your Company
It does not matter how good your product is or how brilliant your website is if no one ever sees them. If you do not want to be one of the statistics of fails in the first five years of business, you need to generate leads. Leads that will convert into customers.
The more leads you get the more sales you are likely to make. So then, so how can you get people to visit your website?
Invest In New Technology
The latest technology can set market trends. Digital devices are a typical example of how technology has changed the way we live. It changed the way we shop and the way we interact with other people. Most people realize that if their website works well on smartphones and tablets, they will have more people that see their site.
But digital devices are not the only innovation to help businesses. When you deal with experts, such as the ones at Vantage Point Consulting , you will be guided to all the other technology that can help your business such as salesforce software which makes generating leads simpler than ever by automating much of the process.
Using the cloud for marketing and sales are just two of the great ways they can help enhance your effort to grow your business.
Technology will also let you automate your marketing so that using targeted emails or social media are not so time-consuming but just as effective.
Join Forums To Generate More Leads For Your Company
Forums of all types can be a great way of getting your brand known, generating more leads and making more sales . Get involved with discussions on ones that relate to the line of business you are in. Also spread your wings and answer questions on more general forums such as Quora.
You should always be positive when chatting in forums, and although you can mention your products and site, you should not make your replies too promotional. If you do, people will just scroll past the next time they see your name.
If you give them reliable information though, they will remember that and when they want the type of thing you sell, will go and have a look at your website.
Make Your Content More Interesting
There was a time when most website content was text with maybe an image or two. Today the content can be made up of the written word, images and videos. None of these are expensive to make or get made, but they will all attract different kinds of leads.
Some people get bored with reading too much text, but a video will hold their interest. This is especially the case if it contains some humor. Post it to social media with a link to your website. You may be surprised how many new leads this can generate.
The opening page of your website needs to contain enough interesting things to hold the viewer's attention. It does not matter what it is, as long as it is interesting to them. This could be just because of a passing interest or because your product solves a problem for them.
Whichever it is, if you can be interesting enough to keep them on your site for more than a few seconds. They are a new lead that stands a good chance of converting to a customer.
Quizzes And Free Gifts Still Work To Generate Leads
Quizzes and free gifts might seem like an old fashioned way of attracting new leads but they still work. If you put a survey or quiz on social media and make clicking on your link as one of the conditions of entry, you will be amazed how many new leads come your way. Not only will people click on your link themselves.
But, if the prize at the end is worthwhile, they will share the post with friends. This can bring you even more leads.
It seems the most popular prizes are something to do with travel or technology. The cost of a couple of nights in a hotel somewhere is nothing compared to the new leads this type of event can generate for you.
You can also offer a free gift to anyone that recommends a friend that then proceeds to buy from you, or give him or her a discount code to use off any product they purchase. This often works well as consumers generally do not like to waste a discount of any sort.
Often, they will buy something just to make sure they use the code. If for every discount code you give out you get a new lead, the effect on your sales can be remarkable.
Create An App For Lead Generation
Apps make the process of reaching your website simpler. The more accessible it id the more leads you will get. If your app is in the Apple App Store, for instance, people will see it that might not come across your website in any other way.
It takes just a couple of minutes to download an app and access a site through it. The ease of using them could bring you some new leads.
Converting Your Leads
Your product does not have to be anything out the ordinary to sell well. What must be the best around is the customer experience you provide. If your website is user-friendly and simple to navigate, viewers will look closer at what you have for sale.
Your deliveries need to arrive at the latest on the day you have promised, a bit sooner is even better. Finally, your payment systems have to be good as well as secure. A follow up thank you email does wonders for customer relations.
Sometimes, businesses focus totally on finding new leads. Although this is important for continued growth, looking after existing customers also matters. A loyal customer base can easily be established if they think that there are more than a number to you. According to Sam Hurley at Post Funnel, "A 5% increase in customer retention can increase a company's profitability by 75%" ! It is cheaper to keep current customers than to chase new ones.
An occasional email about special offers for existing customers is a great way to make them feel they are important to your business.
In Conclusion To Generate More Leads for Your Company
At the end of the day, you have to remember that all customers matter. They matter whether they are old ones or new. They should also receive the same amount of care and attention and then your customer base will continue to build.
How are you converting leads for your company today? Are you using any of the methods above? Or, do you have other methods to generate more leads for your company?
I'd love to know more in the comments below! Please share on social media with your friends too . 😊